ANNUITAS

MARCH 20, 2014

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Chris Wong IBM #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. So what do you think?

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

MAY 22, 2014

I see this constantly – marketers who think acquiring a marketing automation system will solve their pipeline deficit or process issues. Skills and technology alone will not solve problems or achieve growth unless sales, marketing and product management are in alignment and all parties are willing to endure change.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Target messages at targeted buyer intent signalers. Back in 2014, marketers were hip to the power of predictive. What do you think?

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

ANNUITAS

DECEMBER 4, 2014

Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. However, there is a downside to automation…. In fact, only 2.8% In fact, only 2.8%

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

Vidyard

JULY 2, 2015

According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014. Marketers, take note. If video is not already a part of your digital marketing strategy, now’s the time to jump on board and grab ahold of some of that 2%.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

ANNUITAS

MAY 13, 2015

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals. Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

Vidyard

MAY 27, 2014

Here’s a snapshot of the 5 key takeaways that I walked away with as a marketer in attendance: 1. Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? Welcome to the adult table, marketers!! The results?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

ANNUITAS

APRIL 30, 2015

As marketing technology becomes more advanced the once-trailblazers of the industry are becoming experts and are looking to move away from basic skills and simple usage of technology. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 60% of marketers reported that they deploy 15 plus demand generation campaigns per year.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. If marketers are only 2.8%

Planning 100

Planning Gartner Demand Generation Budget Programs 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. This article originally appeared in Demand Gen Report.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ANNUITAS

AUGUST 20, 2015

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 However, there are some additional numbers that reveal that the growth in automation does not equal success. VB asked 1,000+ marketers about marketing automation.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Media Contacts: Tyler Lessard Vidyard press@vidyard.com Phone: (226) 220-5351 Paige Musto Act-On Software, Inc.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Media Contacts: Tyler Lessard Vidyard press@vidyard.com Phone: (226) 220-5351 Paige Musto Act-On Software, Inc.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Media Contacts: Tyler Lessard Vidyard press@vidyard.com Phone: (226) 220-5351 Paige Musto Act-On Software, Inc.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

ANNUITAS

JANUARY 14, 2013

A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation. The market is maturing as marketing’s strategic role in the enterprise is growing as demand generation is top of mind for organizations. Fournasie Marketing Group.

Enterprise Management 100

Enterprise Management Marketing Management Demand Generation Paid Search Agency 100

ANNUITAS

DECEMBER 8, 2015

A Reality Check: I was speaking with a prospect a few months ago about their demand generation needs. She explained to me that their organization was in dire need of a demand generation overhaul. As part of our engagement, they have sent detail of their marketing and sales technology stack. Strategy first.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Content Standard

OCTOBER 9, 2014

We published a list of tools for content marketing here. However, I may have underestimated the content marketing imperatives of proving ROI—and if I had it to do all over again, ROI tools would edge out creative tools. Attribution and tying content to closed deals is the ultimate goal of any content marketer.

Search Marketing 40

Search Marketing Planning Content Marketing Enterprise Management 40

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Formal release was in May 2014. 6sense b2b demand generation b2b lead scoring predictive marketing predictive modeling sales prospecting web scanning web scraping'

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Yet most marketers are self-taught and report they feel deficient in their mastery of skills. Marketers know they suffer from a marketing skills gap. How is that possible?

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

Digital B2B Marketing

MAY 20, 2014

According to DemandGen Reports’ 2014 B2B Buyer Behavior Survey, only 38% of buyers said they viewed more than 4 pieces of content from the vendor they ultimately selected, and that includes videos, articles and other content that doesn’t require registration. The Problem With Progressive Profiling. Source , Page 6).

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. source ). “The

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

JULY 1, 2014

Today’s the day marketers…July 1, 2014. Today marks the day some of you modern marketers may have been dreading – the end of free-wheeling, mass email marketing of a commercial electronic message (CEMO) without explicit consent from the recipient. Author: Erika Goldwater, CIPP/US @erikawg Director, Marketing, ANNUITAS.

Deliverability 100

Deliverability Email Marketing CAN-SPAM Demand Generation 100

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Automation is the Future. Data is also the lifeblood of the greatest technological innovations of our times.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

ANNUITAS

APRIL 8, 2014

A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years. I was once having lunch with one of our clients who was a VP of Demand Generation.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Demand Generation 100

B2B Marketing Directions

MARCH 19, 2017

Over the past 10-15 years, new marketing technologies, channels, and techniques have appeared in rapid succession, and many of these innovations are now in widespread use. But there is evidence suggesting that some aspects of B2B marketing performance haven't improved as much as we might have anticipated.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

SnapApp

APRIL 18, 2016

More than $50B has already been invested in marketing technologies, and there were $6.2B in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Marketing software spending is projected reach $32B+ by 2018.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. For 2014 , my marketing predictions were all about content, data and culture. So content will become targeted and more personal! 2015’s Top Marketing Trends.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. Note: To make it easier to navigate this list, we broke it up into multiple categories. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226