KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. This goes for our company’s marketing tactics as well. During the year 2013, we wrote. that made our content marketing strategy a success this past year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Anything Goes Marketing

OCTOBER 30, 2013

Marketing automation + advocate marketing = delicious! 2013 has been a year of transition for me. Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content' This post was originally posted here. My wife and I will be.

Marketing Automation 100

Marketing Automation Automation Lead Qualification Lead Scoring 100

Customer Experience Matrix

MAY 24, 2014

Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message. See my 2013 post on Adometry for details.) The particular not-ness that I have in mind is not being a marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). Why is this worrisome?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Leadsius launched its first paid version around July 2013. I’ve written about this extensively in the past, so I won’t go into great detail here.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

SmartBug Media

NOVEMBER 7, 2019

However, as it becomes more commonplace, many email marketing automation strategies have a binary approach in the form of a logic tree, relying on "yes" or "no" actions taken by the lead. Worse, some automated emails are sent out to an entire database of leads, making offers general, self-promotional, and boring to the receiver.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Outbrain

SEPTEMBER 4, 2019

From the dishwasher in your kitchen, to automatic monthly payment of your electricity bill, the majority of repetitive tasks are now done with some sort of automation. Why should marketing be any different? What are marketing automation platforms? What is marketing automation primarily used for?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. But does your boss? Credit: Marketo.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Customer Experience Matrix

APRIL 1, 2013

All these changes confirm what was already obvious: that Infusionsoft’s entrepreneurial customers are a separate breed from the professional marketers who use traditional marketing automation systems.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

SendinBlue

OCTOBER 30, 2018

Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […]. The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Discover how this French startup is using SendinBlue to boost sales!

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

SugarCRM

DECEMBER 11, 2013

You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Categories. Best Practices.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SendinBlue

OCTOBER 30, 2018

Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design process more accessible and pain-free. The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. What’s the concept?

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Time to start another countdown… We're you at Eloqua Experience 2013? We already can’t wait for Eloqua Experience 2014.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

MAY 5, 2020

The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. This allows marketers to adopt Autopilot without discarding their current tools, easing the transition.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. That means you sign in once to build your content and set up the accompanying marketing automation steps.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek Connect the two.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Only B2B

AUGUST 13, 2020

This was how an Account Based Marketing was carried out in early 80’s, 90’s. Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. The Future Phase Of Account Based Marketing.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

Customer Experience Matrix

SEPTEMBER 15, 2016

Figures for 2013 and later are almost surely understated because many firms started during those years have not yet been included in the data.) Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006. per year for the same period.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

LEADership

MAY 26, 2015

I talk to many CMOs in various industry verticals and I have yet to find one who is completely delighted with the results of marketing automation. So what are the most common reasons your marketing automation may be failing to deliver? Let’s take a step back to the time before you decided to invest in automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! Marketing Automation'

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Landing Pages 48

Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

To provide some clarity around the topic of how you can leverage marketing automation , Marketo created a session called Building a Business Case for Marketing Automation, featuring Marketo’s VP of Marketing Content and Strategy, Jon Miller, and VP of WW Field Marketing at Fluke Networks, Chris Roeckl.

Marketing Automation 48

Marketing Automation Automation Ad Building Marketo 48

KoMarketing Associates

APRIL 11, 2013

Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120