Hubspot

NOVEMBER 15, 2012

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. Do you have budget to hire a new marketer in 2013?

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Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? ugh, where do you even start? The List-Based Post.

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Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

JULY 17, 2013

To help illustrate the decline in engagement with physical media, one only needs to look at music sales. In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. Direct Mail. How to Adjust.

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. Include their first names sometimes (it could increase clickthrough rates ), or even add something about their specific location.

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Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. The internet -- particularly search engines and social media sites -- has become the replacement for direct mail. We need a new way to reach our potential customers. 6) Do Not Call Registry. That's right.

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Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. If you look at one of our HTML cheat sheet blog posts , you can easily learn what the most common HTML tags mean. leave it like it is. 3) Personalize with relevant content.

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Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. Here are six social media tactics you should adopt: 1. Social media posts with images see 650% more engagement than text-only posts. Social media is dynamic, and your content strategy has to be as well.

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Social Media Tactics Creativity Media 109

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns?

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Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

AUGUST 12, 2014

We''re going to walk you through how to compile a valuable curated blog post in this post. But first, download the free curated blog post template -- plus four other helpful blog post templates -- right here so you can follow along and easily create curated posts for your own blog. Plan Your Curated Collection Blog Post.

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Hubspot

DECEMBER 11, 2013

More and more people are finding content through social media, so optimizing your content for social shares is also important. in April 2013. In early 2013, Facebook introduced Graph Search and its partnership with Bing. Leaving links behind in the comments section of a blog isn''t going to help you in that area.

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Hubspot

SEPTEMBER 3, 2014

According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages. For example, A/B testing different blog CTA variations has been shown to increase clickthrough rates by 200%. Creating unique landing pages (i.e. is an indispensable part of inbound marketing.

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Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

DECEMBER 20, 2012

This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013 , will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Let’s get started.

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Hubspot

MARCH 7, 2014

Instead, I usually spent several hours clicking the "Back" button on my blog, hunting for content. However you like to gather content is up to you, but great places to look for content are your company''s blog, social media accounts, lead gen content, internal newsletters, and training documents. 3) Design your template.

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Hubspot

MAY 10, 2013

But have you ever been curious to know what your marketing brethren are thinking as they''re drafting those blog posts, designing those calls-to-action, or segmenting that email list? how long is too long to spend looking for an image for this blog post? I could add internal links to this blog post. Tweet This Thought ).

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Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. 24 Best Practices for Successful Social Media Posts. Facebook Best Practices.

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Hubspot

MARCH 21, 2016

When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. 3 Blog Editorial Calendar Templates. Download the blog editorial calendar templates here.). Read this blog post for a step-by-step guide for using the Google Calendar template.). 5 Blog Post Templates.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

AUGUST 30, 2013

And in social media? In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). Check out the before/after, and what I did to create it, in this blog post.

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Hubspot

JUNE 19, 2014

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CTR: Clickthrough Rate. Learn more blogging KPIs here.). Learn more here.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MAY 15, 2013

Old School: Smile and Dial for Media Coverage. In that regard, press releases are no longer about winning over the hearts and minds of six key reporters, but rather about telling a compelling story to the world and promoting it via every relevant medium available, from your blog to your social channels to press outreach and events.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 6) Blogging. An individual or group of people usually maintains a blog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

SEPTEMBER 9, 2013

Your mailing address, your wardrobe, your hairstyle, your media collection. So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. Every once in a while, things need to be updated. not so much.

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