CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
It’s eleven years since the term “customer data platform” appeared in 2013. But, fairly soon, vendors realized that there was more value in the database building features, which were rare, than in the applications themselves, which were fairly common. That's odd; people ask me those questions all the time. Here are my current answers.
Let's personalize your content