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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. But, fairly soon, vendors realized that there was more value in the database building features, which were rare, than in the applications themselves, which were fairly common. That's odd; people ask me those questions all the time. Here are my current answers.

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Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

markempa

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. The number that were qualified and added to the pipeline. This included: The number of new leads created during that period. The number that closed.

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Can the New Google Site Kit WordPress Plugin Beat MonsterInsights for Your Website Analytics?

ClearVoice

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. We’re not limited to TV-style ads or perfectly polished educational videos. Where in the marketing funnel will these videos fall? Others create videos only for social media ads.

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Best Marketing Books You Need To Read

Brightedge

He reminds us that over-reliance on ad spending is for lazy marketers. Download the content funnel mapping checklist. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013.

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Video Marketing Best Practices

SmartBug Media

Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). Bonus: SmartBug ®.

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Expanding the New Frontier of Account Based Marketing

Funnelholic

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. The second stage of the flipped funnel is “expansion,” which is what I want to focus on in this blog post. Your “Expansion Pack”. Hey, that’s my company!