Contently

JULY 1, 2016

Content marketers love to go party on yachts and talk about their work, but the jury hadn’t awarded a top prize for branded content since 2013. In 2016, Cannes debuted Lions Entertainment , a two-day event that aims to explore the ways talent and storytelling can elevate branded content.

Advertising Agencies 109

Advertising Agencies Brand Identity Branding Paid Search Agency 109

Vidyard

MAY 14, 2014

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 45

Storytelling Paid Search Agency Ads Advertising Agencies 45

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013. Tamara McCleary (Thulium). Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Webbiquity

AUGUST 2, 2018

Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday. Francesco Montesanto is the Director of Marketing for contentwriters.com , a boutique content creation agency focusing on a customer-first approach to digital marketing and storytelling for brands.

Social Media 144

Social Media Media Marketing Management Allocation 144

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. I also don’t think advertising agencies or advertising people are bad. Who will pay for all this content being created?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

SocialPilot

MARCH 12, 2024

Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6. Furthermore, Apple portrayed itself as the good guy, always encouraging PC to relax a bit.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Biznology

JANUARY 15, 2016

A recent poll by Havas, a reputable marketing agency, showed that consumers in America trust only about one fifth of all brands (least trusted – snacks and household gadgets). Today consumers want authenticity. We are living in an age of growing skepticism and ebbing loyalty for many established brands.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Marketing Insider Group

OCTOBER 21, 2015

This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. In 2013, the Custom Content Council listed content marketing as a $44B industry , meaning brands were spending that much globally on content marketing strategy and services. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Both my past experiences agency-side and my gut feeling would be that content creators are moving away from it as a core format for link building.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Hubspot

SEPTEMBER 19, 2018

This decrease in engagement helps validate the efforts Facebook says it has taken to intercept misleading or propaganda content on its platform -- whether or not it comes from Russia's Internet Research Agency, as it reportedly had leading up to the election two years ago. s largest publications.

Facebook 71

Facebook Amazon Lead Scoring Lead Ranking 71

Content Marketing Institute

NOVEMBER 25, 2017

We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney. Download this week’s PNR: This Old Marketing podcast. This Old Marketing example of the week. (57:30):

Paid Search Agency 80

Paid Search Agency Buy Advertising Agencies Content Marketing 80

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 news agency, The Press Association, as it develops RADAR or Reporters and Data and Robots to focus on local news content creation.

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

SmartBug Media

MARCH 19, 2020

Magnet Media is a video production, optimization, and strategy agency. Magnet Media is a great resource for learning more about storytelling in general. This post was originally published in September 2013 and has been updated. Magnet Media. Magnet Media’s blog is a combination of written copy and actual video. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Outbrain

AUGUST 14, 2021

Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. Eko is an interactive storytelling platform offering choice-driven brand and marketing content. Interactivity for Eko means emotional activity from viewers and an engaged audience.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Agencies that specialize in traditional tactics are just throwing the word “content” in their same old offerings. Breakthrough storytelling. In 2013, Netflix decided to make an original TV series for the first time. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Hubspot

SEPTEMBER 26, 2014

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The animated short film detailing the journey of a Scarecrow who looks for natural, wholesome food options made a big splash in the media when it was released in September 2013. Agency: Creative Artists Agency.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

nDash

FEBRUARY 1, 2022

I also taught a video storytelling elective there to high school students, which was really fun but really challenging. My first position where the word “content” was actually in my title was in 2013. I managed social channels, wrote for the alumni mag, and produced a lot of content for digital channels.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. Social Media Marketing World was founded by Social Media Examiner in 2013. 3XE Conversion & UX. February 13, Dublin, Ireland.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 159

Storytelling Tips Marketing & Strategy Paid Search Agency 159

Outbrain

DECEMBER 8, 2022

For advertising agencies , it’s a time to show off their creativity and stand out. There is one thing that the best Christmas commercials all have in common: effective storytelling. Let’s take a look at some of the best past and current Christmas commercials, and what they can teach marketers about great storytelling.

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

Hubspot

AUGUST 22, 2013

INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software. So charity: water has disrupted the nonprofit model by allowing donors to truly connect with the beneficiaries of their generosity, leveraging storytelling to put a face and name to their efforts globally. Give Is the New Get. Humans Matter.

Advertising Agencies 28

Advertising Agencies Conference Thought Leadership Storytelling 28

Hubspot

JANUARY 21, 2014

In June 2013, Instagram added 15-second video to its highly utilized mobile app. It''s the storytelling platform that every organization has the budget and staffing to use. The agency tied it into the conference''s hashtag, #AGU13, offering attendees and non-attendees alike the chance to hear about this new research.

Video Marketing 28

Video Marketing Paid Search Agency Budget Programs Buzz 28

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Hubspot

SEPTEMBER 11, 2013

They reached out to their audience to invent a new dance, and ended up receiving a story that, according to Mildenhall, "was much more captivating than what an advertising agency would write.". Mildenhall shared how Coke wanted to move from one-way storytelling to dynamic storytelling. The Super Bowl Polar Bears Campaign.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Hubspot

DECEMBER 17, 2014

In 2013, advertising agency, Hill Holliday , and brand strategy consulting firm, Lippincott , released the “ Welcome to the Human Era ” report, which evaluates brands and separates those that are Human Era brands as opposed to Industrial Era. In 2013, Trader Joe’s was America’s favorite grocery store according to a Market Force study.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Single Grain

MAY 4, 2022

This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level. But don't just hire any digital marketing agency, because knowing SEO doesn't automatically make them a WordPress SEO expert. TABLE OF CONTENTS: ↓ What Is a WordPress SEO Agency?

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Content Standard

JANUARY 9, 2018

“Brands, if they want to win in this next phase, need to create a macro corporate strategy that drives their brand storytelling experience, and that brand storytelling experience needs to drive the channel strategy, not the other way around. ” Image attribution: Joshua Ness. Featured image attribution: Nine Köpfer.

Paid Search Agency 0

Paid Search Agency Advertising Agencies Planning Enterprise Management 0

Hubspot

JANUARY 23, 2015

Slide Comet | Singapore Presentation Designer Agency. Although showing, not telling, is a key storytelling technique in writing, it''s especially effective in presentations. Editor''s note: This post was originally published in August 2013, and has been completely updated for accuracy and comprehensiveness. What Would Steve Do?

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. As a producer with ABC News since 2013, she’s produced segments for ‘Good Morning America’, ‘World News Tonight’, and ‘20/20’. Storytelling for social impact. Being a one-man band.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Hubspot

JULY 24, 2015

Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your 'About Us' page. Editor's Note: This post was originally published in May 2013 and has been updated for freshness, accuracy, and comprehensiveness. Cultivated Wit is different.

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

ClearVoice

NOVEMBER 17, 2020

Since starting their business in 2013, Bombas has worked with a wide range of freelance talent and has seen the power of working with outside agencies firsthand, according to their vice president of creative services, Jessica Krantz. Brands are able to outsource to grow. Brands can work more than 24 hours in a day.

Creativity 52

Creativity Paid Search Agency Brand Identity Branding 52

Vidyard

OCTOBER 5, 2017

Media One Creative is a digital video agency and creative production house based out of Toronto. My co-founder and I launched the agency in 2008 to help clients solve their business challenges through creative thinking, storytelling, and video. In 2013, we looked into software vendors who could give us comprehensive metrics.

Lead Scoring 70

Lead Scoring Lead Ranking Video Marketing Advertising Agencies 70

Contently

APRIL 20, 2017

That’s been a continual trend as platforms tighten their grip over organic reach—Facebook, for example, has curtailed organic reach for brands from a high of 12 percent in 2013 to practically nothing today. “We We run a lot of ads and we boost all our content because otherwise really no one will see it.

Top of Funnel 153

Top of Funnel Brand Identity Branding Ad Building 153