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Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

The Point

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer acquisition was the main catalyst for 62% of advertising investments in Q2. •

Planning 100
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Annual Content Marketing Retreat 2012

Ambal's Amusings

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! It can involve everything from online and mobile, to offline print and events. Russell Sparkman.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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The 6 Most Important Social Media Trends of 2017

Contently

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete. users will access the app only through mobile.

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Link Building and Mobile SEO in 2017

Webbiquity

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs.

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Top Marketing Predictions For 2015

Marketing Insider Group

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

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Effective Social Selling = Mindset over Tactics

NuSpark Consulting

Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company. For most, it’s still seen as an advertising medium. However, building a brand profile and throwing money at advertising isn’t going to change your perception in the marketplace.

Tactics 100