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The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. People watched over 1 trillion videos in 2011 (or about 140 views for every man, woman, and child on the planet ). What is it? Well, first let me give you a few clues.

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Appropriation vs. Appreciation

Delivra

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Will our usage of this viral content come from left field? Can we reach out to the creator of the viral content directly and establish a relationship with that person? What brands should know.

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/organization/virally. CrunchBase. 11,000,000. 24,246,000.

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3 Big trends converging for big branding opportunities

Biznology

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

No one can guarantee that a video will go viral. Maybe it’s not feasible to aim for a viral video, but it is possible to create great content and use your money and efforts to market it to the right demographic. For instance, in 2013, Cards Against Humanity sold their product for $5 more on Black Friday, and sales went up.

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They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight

Hubspot

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. In 2011, the social medium''s traffic grew 40x in six months. Pew Research shows a 286% increase in Pinterest use between 2011-12. 5) ROGETECH.