Remove 2011 Remove 2013 Remove Link Building Remove Viral Marketing
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9 Invaluable Lessons From Failed Link Building Campaigns

seo.co

Link building for SEO will always be a hot topic among digital marketers, SEOs, content marketers, entrepreneurs, and business owners. Link Building: Trial and (Lots of) Error. If you want to stir the pot and see what people really think, just mention link building. The industry has evolved.

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How to Newsjack: A Guide for Content Marketers

Single Grain

In the words of David Meerman Scott , who pioneered the term back in 2011: “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”. This is what Oreo did, back in 2013 when the Super Bowl blackout happened. It keeps you in the spotlight when stories go viral.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Just as you’d trust your best friend’s opinion about something more than you’d trust a random stranger’s, links from well-known and highly trusted, authoritative websites count for much more than links from unknown or untrusted websites. Link Building. For Mueller to dismiss link building is in line with that position.

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Every Company is a Content & Media Company

seo.co

Back in 2013, Gary Vaynerchuk declared that every business is a media company : If you’re not putting out stories, you basically don’t exist. And with free distribution platforms like YouTube and social media, anybody can post a picture or video that goes viral. Source: [link]. And it all takes literally zero money.