Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. Which is more important: defining marketing process or implementing marketing automation?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. But which ones are really working to drive our strategy and our business forward? Here is a copy of the presentation Confessions of a B2B Marketer as well.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? It also allows the marketer to track who is responding.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Not watching the backend results: look at conversion rates with sales and ultimate ROI. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

So marketing sends more. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. It serves as the basis for your sales and marketing strategy.&# Marketers sell stuff and sales people market stuff. Marketing spend is much more efficient.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. You must always remember that at some point in every sales discussion, you must “ASK” for the business. If the quantified impact of the business problems exceeds the investment required to solve the problems, a buying decision is easy to justify.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 12, 2010

Related Posts: 7 Tips For Successful Lead Follow-up 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It’s that simple.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Social Media Marketing Kit.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Webbiquity

JULY 16, 2019

Business owners and entrepreneurs face a long list of challenges in creating and sustaining a successful company. Fundamentally, all business owners want financial stability, growth in revenue, access to money when they need it, increasing profits, an increase in the value of the company, and, ultimately, a succession plan.

Enterprise Management 148

Enterprise Management Work Management Marketing Management Multivariate analysis 148

Marketing Insider Group

JULY 27, 2010

Many B2B Marketers just stop here and give up. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? These contacts may even get tossed.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’ve been doing B2B marketing for longer than I’d like to admit. Guillaume Cabane: Sure.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’ve been doing B2B marketing for longer than I’d like to admit. Guillaume Cabane: Sure.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Starting a business is a lot like learning to paddleboard. It took 3 years before I could stop the consulting and focus entirely on my business.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40