Smashmouth Marketing

APRIL 1, 2010

One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? The outcome of meeting number one should be to have a follow-on sales activity. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike : Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

MAY 19, 2009

Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session. Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session. Idea 1 for CMOs: Get out of your office. Visit customers, partners, internal teams #cmoclub.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

NOVEMBER 29, 2009

Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? So reflect on 2009. For the full text, you'll have to check back with Ambal, and I'll promote it as well. Do your bonuses share quota? Are you shoring up those marketing techniques that are tried and true? old-school mix.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. Been a busy few weeks with conferences. Email Workshop.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

DECEMBER 1, 2008

Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009? You should have a presence online to generate “hand-raisers,” but you should leverage a target market and get your sales team face to face regardless of whether they raise their hand or not. Craig: Green, of course.

Lead Generation 100

Lead Generation Generation Salesforce.com Lead 100

Smashmouth Marketing

MAY 6, 2009

jkrohrs : CMO SMS survey: If you had 10% more budget in 2009, where would you spend: 10% search, 20% social, 50% demand gen, 20% headcount #cmoclub. Only be happy when sales is complaining less than normal about leads" #cmoclub. DavidHarkleroad : #10 mktg idea for a rotten economy, Mitch Bishop, iRise, #cmoclub : buy a competitor.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

DECEMBER 5, 2008

Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009? You should have a presence online to generate “hand-raisers,” but you should leverage a target market and get your sales team face to face regardless of whether they raise their hand or not.

Lead Generation 100

Lead Generation Generation Salesforce.com Lead 100

Smashmouth Marketing

MARCH 19, 2009

The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Even at 3x the cost, it's not apples and oranges.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Even at 3x the cost, it's not apples and oranges.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales. Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 2, 2009

When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 No presumptions--just Sales 2.0 Mike: Having coined the phrase "Sales 2.0", and speaking at the Sales 2.0 The biggest change has come in 2009.

Conference 100

Conference B2B Sales Cold Calling B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 2, 2009

When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 No presumptions--just Sales 2.0 Mike: Having coined the phrase "Sales 2.0", and speaking at the Sales 2.0 The biggest change has come in 2009.

Conference 100

Conference Cold Calling B2B Sales Advertising Mediums 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. To be clear however, this isn’t “good talent on sale!”) This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Web Events?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. To be clear however, this isn't "good talent on sale!"). This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Web Events?

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100