Atomic Reach

JANUARY 3, 2019

Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. There is also a segment of small companies who want to optimize their marketing approach.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Is anyone looking disengagement as an opportunity or is it all about simple projected segmentation?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 4, 2010

It's hard enough trying to convince people that blogging is necessary, but by showing not only that metrics are possible but also how the metrics should be segmented opens yet another window on this world. In PR, measurement has always been a finger in the wind exercise. All rights reserved.

Webinar Metrics 132

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Convince & Convert

FEBRUARY 10, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 129

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Hubspot

MAY 27, 2015

My Mindset in 2009. We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! We're also getting plenty of adopters and influencers to get us case studies that we will promote to targeted segments that need Ptengine. Google made me do it.

Google 28

Google De-duplication Skype CAN-SPAM 28

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Martech Advisor

MARCH 30, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Considering the short shelf-life of books published that cover digital marketing, this book stands its ground despite being released in 2009. If you ever need to brush up on or revisit certain marketing concepts, this is a must-have book in your personal library.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Here’s 6 ways to find the gossips in your midst: 1. online average of $79,000.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Single Grain

JUNE 30, 2022

Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. However, algorithms alone cannot give you the best results.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Convince & Convert

JUNE 2, 2010

My Facebook friends are actually my friends (I have 100 FB friends but follow 2000 people on Twitter), and I only post once or twice a day (2) I know people can “hide&# me if I get annoying to them and (3) I can segment what I send on Facebook to certain groups of my friends (e.g., Me too, although the lines are blurring.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 13, 2010

link] Brad The Best Advice Has No Shelf Life – Who Influenced You? All of us have influences. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. We were targeting senior marketing folks and their segmentation capability is pretty amazing. I wrote about this issue a bit on my blog.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. We were targeting senior marketing folks and their segmentation capability is pretty amazing. I wrote about this issue a bit on my blog.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Sending out stories from high technology successes does nothing to attract an audience segment focused on heavy equipment sales. Drop into segment specific stories. B2B Lead Generation Benchmark Study 2009. Cashing in With Content (a classic by David Meerman Scott). Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010 It may be the most critical component of your pay per click (PPC) program. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Practice (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 9, 2010

As I was reading this (and especially when I got to @unmarketing ‘s comment) I got off on a tangent on network segmentation, etc, etc and decided I had to write my own post to explore it ( [link] ) because I didn’t want to get completely off-topic in the comments…but still wanted to leave a note here to say awesome post!

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JULY 8, 2010

March 2009. October 2009. Each served a specific purpose & allowed me to segment correspondence. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.”

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JULY 22, 2010

Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

JUNE 15, 2010

Communication segmentation by social activity–now that is an idea with legs. Your post made me look at Rapleaf's blog, and I found that they mentioned an interesting way to use the kind of data we're talking about. Check out bullet #2 here: [link]. I wonder how you would approach this? All rights reserved.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? They are not a faceless heard. Well…duh! Well…duh! Well…duh!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 21, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

OCTOBER 31, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JULY 9, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

APRIL 27, 2010

I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Louis to Phoenix, coming back from SocialFresh. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but not enough to make it rewarding. All rights reserved.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

It seems to me that a lot of organizations sit around their conference rooms and use their own experience and understanding of their product to establish their customer segments, rather than letting their customers tell them why and how they use their product or service. Outcome: Identification of a potentially new, lucrative market.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree. All rights reserved.

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Social Media Media Paid Content Conference 128