Convince & Convert

JUNE 2, 2010

My Facebook friends are actually my friends (I have 100 FB friends but follow 2000 people on Twitter), and I only post once or twice a day (2) I know people can “hide&# me if I get annoying to them and (3) I can segment what I send on Facebook to certain groups of my friends (e.g., Me too, although the lines are blurring.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 13, 2010

link] Brad The Best Advice Has No Shelf Life – Who Influenced You? All of us have influences.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JUNE 15, 2010

Communication segmentation by social activity–now that is an idea with legs. Your post made me look at Rapleaf's blog, and I found that they mentioned an interesting way to use the kind of data we're talking about. Check out bullet #2 here: [link]. I wonder how you would approach this? 4=wicked smart!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. It seems to be all the buzz. We were targeting senior marketing folks and their segmentation capability is pretty amazing. Mike: Social Media.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. It seems to be all the buzz. We were targeting senior marketing folks and their segmentation capability is pretty amazing. Mike: Social Media.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? Best Social Media Stats and Market Research of 2009 , March 31, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

JULY 8, 2010

March 2009. October 2009. Each served a specific purpose & allowed me to segment correspondence. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.”

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 9, 2010

As I was reading this (and especially when I got to @unmarketing ‘s comment) I got off on a tangent on network segmentation, etc, etc and decided I had to write my own post to explore it ( [link] ) because I didn’t want to get completely off-topic in the comments…but still wanted to leave a note here to say awesome post!

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? They are not a faceless heard. Well…duh! Well…duh! Well…duh!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 21, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JULY 9, 2010

More from Convince and Convert Social Media – Your Customers Are Talking About You Online Taking Consumer Reviews Viral with Facebook Amp Up Email Results with Honeymoon Segmentation Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Social Media (..)

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

APRIL 27, 2010

I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Louis to Phoenix, coming back from SocialFresh. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception).

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree.

Social Media 127

Social Media Media Paid Content Conference 127