Buzz Marketing for Technology
APRIL 6, 2011
In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year.
Industrial Marketing Today
APRIL 26, 2010
His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?
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Industrial Marketing Today
NOVEMBER 16, 2009
by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.
Industrial Marketing Today
JUNE 12, 2010
You can’t surround the conversation with value and branding. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Do you publish prices on your website?
Industrial Marketing Today
SEPTEMBER 3, 2010
While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers.
Industrial Marketing Today
AUGUST 3, 2010
The most simplistic approach to evaluating customer engagement is to measure conversion rates. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Industrial Marketing Today
JULY 23, 2010
How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Instead of taking sides, I say use it to your best advantage.
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