Remove 2009 Remove Content Remove Demo Remove Relevance

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Emails and direct mail are fairly static while website content can dynamically change on the go. This content should change based on the behaviours that the contact has exhibited over time.

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SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.

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Trending Sources

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Additionally, web sites focusing on reaching B2B audiences, must focus an equal amount of effort on gaining relevant search engine rankings and the stickiness of their site.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Get Content. Get Content.

ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

Joe Pulizzi's and Newt Barrett's book Get Content. Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries.

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009.

B2B Lead Management Market Heats Up

delicious b2bmarketing

But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. I always wondered how to get timing and content right for the addressee.

Understanding the Value of Your B2B Newsletter

Modern B2B Marketing

  This will help you understand what information was the most relevant.   You may also want to look at the number of people that clicked at articles in the newsletter versus other calls to action like watching a demo or calling a sales rep.    If you are gaining and losing many people every time you send out a newsletter it may be because the content isn't what readers expect or that it doesn't convey useful information. 

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Modern B2B Marketing

Tradeshows, industry associations, and seminars all remain relevant. So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. I also tried to give the content a point of view/personality and accelerated our customer evidence initiatives, providing proof points to the benefits we were conveying. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

What's the Deal With This Whole 'Context Marketing' Thing?

Hubspot

Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Cool, so it seems like a good chunk of us are on board and rocking it with content.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. just 4% contains links to non-blog corporate website content.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Content may indeed be King to the Internet fueled buying cycle.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

Stats 18

87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. CONTENT MARKETING. Kapost, Content Marketing ROI , Jun 2012).

Stats 54

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. CONTENT MARKETING. Kapost, Content Marketing ROI , Jun 2012).

Stats 56

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. CONTENT MARKETING. Kapost, Content Marketing ROI , Jun 2012).

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. One-size-fits-all site content will not help you engage.

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. navigation, placement of content, imagery, etc.)