Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

SpotMe Blog

JUNE 13, 2023

Relevant experience will ensure they can anticipate challenges and execute flawlessly. Our expertise covers the entire range of relevant aspects, from modular content to customer journey management, aligning tech with strategic goals. To see SpotMe in action, request a demo now.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. Have your best product expert give a quick demo. You can’t expect an influencer to submit a demo request. LinkedIn may be the bread and butter for B2B, but it can’t be the only channel you use if you want to get as many relevant eyeballs as possible.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Most sales tools offer immediate, tangible results- someone signs up for a demo, buys a product, or responds positively to your latest sales pitch. 7 years later, sales professionals are still debating the merits of social selling.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. Basically, content marketing is the art of communicating with your customers and prospects without selling.

Efficiency 40

Efficiency Marketing Budget Marketing Management Budget Programs 40

Buzz Marketing for Technology

JUNE 27, 2008

If so, Halliburton attacks the problem in a relevant COP. New Top-Level Domains Expected in 2009. "I go to the business VP of a unit and I say, Give me your top five issues. Then I make a determination: If people communicated better on this issue, would it have a big impact?" They must get a good answer for little effort.". Game Pro |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Maybe sampling and demos on location will fit better. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. DM me and I'll get you a demo. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. It makes sharing simple. And thanks to for tippping me off to Compendium. All rights reserved.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Inbox Insight

JANUARY 20, 2020

Everything can be tracked, analyzed and optimized in the interest of better performance, so it is important to measure the metrics that are relevant for your specific objectives. To gauge awareness, look at: Number of product demos or presentations. How to establish macro objectives. Have they seen them in action?

Account Based Marketing 64

Account Based Marketing Ideal Customer Profiles Sales Qualified Leads Top of Funnel 64

Sprout Social

JULY 25, 2016

Co-marketing is the process of building strategic relationships with other entities, typically separate companies or organizations relevant to your own. They even created a second flavor for their 2009 run with the popular online game World of Warcraft. It’s an idea known as co-marketing. What Exactly Is Co-Marketing?

Work Management 64

Work Management Brand Identity Branding Planning 64

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. The key to great content-driven demand generation is to thoughtfully and logically use stories that are relevant to our audiences. Note that – use stories that are relevant to our audiences, not us. Continue with relevant customer or market examples. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. It would help in filtering results that are not relevant for the local/regional clients. The value proposition the five monitoring tools you listed fail to provide is usefulness relevance. You don't define.

Social Media 155

Social Media Media Paid Content Work Management 155

B2B Marketing Zone Posts

APRIL 5, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. The information “filters” we use are shifting from being economic filters, driven by publishers, to social filters, driven by the relevance of individuals and their messages. Great stuff in the world of B2B Marketing for March 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Heinz Marketing

FEBRUARY 8, 2021

It’s about engaging with these modern buyers on their own terms, letting them be anonymous when they want to be anonymous, being really helpful and relevant when they’re ready, always based on trust. Get a demo, see, take a look at this thing. And as we all know, it’s bigger than just marketing.

Account Based Marketing 86

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 86

Online Marketing Institute

JULY 31, 2009

The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics." I agree with your push to have marketing's role shift to owning/managing the customer life cycle.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . LinkedIn seems to be becoming way more relevant. Content is also getting more relevant and more interesting, there's a lot of competition so companies are doing more to stand out.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. LinkedIn seems to be becoming way more relevant. Content is also getting more relevant and more interesting, there’s a lot of competition so companies are doing more to stand out. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

DECEMBER 9, 2009

Additionally, web sites focusing on reaching B2B audiences, must focus an equal amount of effort on gaining relevant search engine rankings and the stickiness of their site. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. All rights reserved.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Hubspot

DECEMBER 4, 2012

Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. That's the idea behind context marketing: Using what you know about your contacts to provide supremely relevant, targeted, and personalized marketing.

Top of Funnel 28

Top of Funnel Budget Programs Sales Qualified Leads Sales Cycle 28

Sprout Social

FEBRUARY 14, 2020

This approach creates maximum relevance for its audience–rather than trying to create multiple connections across diverse audiences, which often results in limited relevance and forgettable stories. View this post on Instagram. Millennials are at it again. ??. A post shared by Square (@square) on Aug 1, 2019 at 11:36am PDT.

Small Business Marketing 89

Small Business Marketing Budget Programs Loyalty Pricing 89

Martech Advisor

OCTOBER 14, 2019

This means, not only do you need to invest in technology to track customers / prospects at scale, you need the right technology to deliver more relevant and personalized customer experiences. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Augmented reality for immersive demos and CX. nillion in 2021.

Work Management 92

Work Management Marketing Management Design Examples 92

Webbiquity

NOVEMBER 28, 2011

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.” Second, 81% of searches on Bing result in a click, versus just 66% on Google (Bing results are more relevant?).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100