Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

MAY 14, 2010

Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. Im sharing part of our conversation so that other readers may benefit.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

AUGUST 17, 2007

Download Lead-Nurturing-Content-Catalog-Sample.xls Next, start digging around for good content in places such as your website, shared network folders and other content management systems that you have access too and collect that data in your spreadsheet. To help you get started, I’ve put together a simple spreadsheet (with example data).

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

AUGUST 7, 2006

August 07, 2006 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Webinar: Eight critical success factors for lead generation : » Eight Critical Success Factors for Lead Generation from Internet Marketers Network On August 10th at 1 p.m.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

B2B Marketing Zone Posts

JULY 9, 2009

The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Content Marketing Today , June 26, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 25, 2005

Leverage Your Social Network. Leverage Your Social Network. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. write, speak, publish, and promote ) Benefit from the Halo Effect. Associate with the big names Use Customer Reference Selling. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

JULY 7, 2006

By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters. By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

MAY 20, 2005

This is an effective way to expand your network and generate more leads. This is an effective way to expand your network and generate more leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do your research (step 2 above). Give them a call. Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 6, 2010

These new customers add to Alinean ’s ever-growing list of over 70 loyal accounts, and join other leading B2B solution providers such as: HP, IBM, Microsoft, EMC , Dell, NetApp , Intel, AT&T, Siemens, Unisys , Thomson Reuters, Juniper Networks, BlueCoat , Novell and more. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

SEPTEMBER 4, 2007

Reducing server, storage and networking costs 2. Each server has additional amortized costs of more than $1100 per year for storage and networking costs. Elimination of not only the server, but related storage and networking costs for host bus adapters, network interface cards and storage / network switch infrastructure d.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

It is certainly true that Wintel Desktops and IP networks have standardized and rapidly evolved into widespread use – clearly resembling a commodity. Network servers, storage and printers have moved towards commoditization as well. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Alive and Kicking!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

JULY 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

markempa

AUGUST 1, 2006

Read More] Tracked on August 02, 2006 at 07:01 AM » 8 Critical Lead Generation Factors from Intnernet Marketers Network Brian Carroll of B2B Lead Generation Blog has published a free eBook to help you develop "high-volume, high-quality lead generation programs for your company." The book is available for download here.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S. And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100