Singles’ Day 2019: How It Became the World’s Largest Shopping Event
Martech Advisor
NOVEMBER 14, 2019
That’s what happened on Alibaba.com, as soon as Singles’ Day began on 11th November 2019. The date was chosen as 11 November, or 11-11, as the digit 1 resembles a single person. 2019 was no different. Can you imagine sales of US$ 1 billion in 1 minute and 7 seconds? Interactivity.
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