SocialPilot

FEBRUARY 9, 2024

His co-authored book with Joe Pulizzi, ‘Killing Marketing’, is called “The re-written rules of what marketing should be in the 21st century”. Robert has a knack for creating content with great storytelling. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

OCTOBER 6, 2015

The top three content marketing priorities identified by B2B marketers are creating more engaging content (72%), gaining a better understanding of what content is effective (65%), and finding better ways to repurpose content (57%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile. Search Engine Marketing (SEM). Create mobile-ready email campaigns. Native ads.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Hubspot

MAY 14, 2019

Brand Marketing. Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Search Engine Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

KoMarketing Associates

DECEMBER 19, 2013

This post highlights how absolutely critical Google+ is to Google search, and it seems like it’s only going to grow more important from here. Mike Pickowicz (PPC/SEM Analyst). For B2B marketers, this doesn’t mean targeting hot-button issues (i.e., So what does this mean? Case in point: Cinderella! Cheers to 2013!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

FEBRUARY 27, 2024

Consider incorporating storytelling, visuals, and interactive elements to make your campaign memorable. It can also be helpful to examine marketing campaigns that have proven successful and those that have tanked for more insight. Tailor your approach to the habits and preferences of your audience.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. “B2B marketing consultant focused on web presence optimization: SEO, SEM, social media, online PR.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website.

Course 118

Course Training Paid Content Paid Search Agency 118

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. I think it will put a greater emphasis on data storytellers vs. data scientists.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Martech Advisor

JANUARY 16, 2020

Here are a few types of digital ads just to give you an overview of how expansive the advertising landscape is: Search engine marketing (SEM). Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. Top 5 Outbound Marketing Best Practices for 2020. Display ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. HubSpot Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

ClearVoice

JANUARY 2, 2024

Content Marketing and SEO: Why They’re Better Together SEO , in a nutshell, is the practice of optimizing website content to improve search engine visibility, with the goal of increasing organic traffic. It’s different from search engine marketing (SEM) in that the latter involves both organic and paid search.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Marketing Insider Group

JUNE 30, 2020

The top three content marketing priorities identified by B2B marketers, according to the Content Marketing Institute are: creating more engaging content (72%). Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. HubSpot Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Single Grain

JULY 6, 2021

Chief Storyteller – who can craft memorable stories to connect your brand to customers. Search Engine Marketing (SEM). Search engines like Google rule the world of digital advertising. Dive Deeper: What Is the Difference Between SEM and SEO? Content Marketing.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Martech Advisor

JANUARY 28, 2020

Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords. SEM is a widely used paid media channel, but may not be the most effective content distribution channel for smaller brands considering the cost and competition.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” CMO: Chief Marketing Officer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Webbiquity

APRIL 29, 2014

email marketing. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. To combat this, he recommends using social media, email, PR, blogging and blog commenting, and industry/community marketing—pretty much the range of WPO elements. Is SEO Dead — Or Decentralized?

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

KEO Marketing

SEPTEMBER 1, 2017

Engage with storytelling and showcasing the people behind the brand. Some important tips to remember when developing a social media program: Show your company’s personality, but stay on message and maintain consistency. Provide value to your audience with information they can use. Give your audience a reason to trust and follow you.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48