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How AI-Powered Lead Scoring is Changing the Game for B2B Marketers 

PureB2B

Discover how AI transforms B2B lead generation & lead scoring. Harness the power of AI for precision targeting, personalization, and automation.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

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How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple

Tiecas

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. A strong “elevator pitch” allows you to make a powerful impression, even within today’s fast-paced digital environment and short attention spans.

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5 Powerful Re-Engagement Tactics to Warm Cold Leads

Marketing Insider Group

When it comes to sales specifically, it is a common problem to see a lead […]. The post 5 Powerful Re-Engagement Tactics to Warm Cold Leads appeared first on Marketing Insider Group. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes.

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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

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The Power of Intent Data in Lead Generation

Only B2B

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. It’s like having a secret weapon that empowers businesses to connect with high-quality leads in a profoundly personalized way.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes. An interactive guide filled with the tools to turn your data into a competitive advantage.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. Today’s sales and marketing environment is a paradox.

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5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it. The criteria you should use to vet available data sources.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons. Proposals can cement a sale, lead to a larger-than-expected transaction, or even result in more business down the line. This balancing act is crucial.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

Merchants that are caught off guard or who are underprepared risk missing out on substantial potential revenue and opportunities to build a powerful presence online. Every eCommerce merchant has the potential to succeed with the help of BFCM shoppers, but only if they first set themselves up for success.