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Email outreach for marketers: Measuring and optimizing performance

Martech

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Strive for a rate of 95% or higher. Response rate A healthy response rate indicates that your content resonates with your audience.

Outreach 125
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Shift Happens! Making Adjustments to Your Marketing Budget

Marketing 261

Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. The good news is, you are never short of options when finding viable marketing programs for your startup. Podcast ads Inbox ads Publication email sponsorships TechTarget. Marketing Alternatives to In-Person Event.

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Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Listen: [PODCAST] The Road to $100 Million with Matt Wheeler. You’ll learn best practices for scheduling demos, how to engage prospects and give killer demos, startup-specific demo tips, and of course, the 7 Deadly Sins of Demoing. WEBINAR] Purposeful Voicemails: Best Practices to Increase Email Response Rates.

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The Ultimate Guide to Writing LinkedIn InMails That Get Results (With Examples)

Hubspot

What if you tripled your typical email response rate? This template was inspired by the above message: Hi [name], I’m [a big fan of your work, impressed with your career, an enthusiastic listener of your podcast, etc.] Getting bloggers and journalists to write about your startup, product, or experience is no small feat.

Linkedin 101
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Award-Winning Video Programs Prove Virtual Sales and Marketing Can Still Be Personal

Vidyard

“Video is a must-have part of a modern B2B marketing strategy and its impact can go well beyond just social media and advertising,” said Eric Daniel, digital marketing manager and podcast producer at Applied Software. Custom videos have also become a core part of their executive communications and employee engagement programs.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Startups Magazine) Over 90% of brands utilize social media for marketing. UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 Demand Sage) An average American listens to 8 podcasts every week.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. How to Get More Responses From Your Cold Emails. 83% of marketers claimed to have gotten a good ROI from video.