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PureB2B
JUNE 21, 2022
In 1999, Seth Godin introduced the concept of permission marketing, giving name to a radically different approach to the traditional “interruption marketing,” which was and remains a stalwart of the advertising world. What is permission marketing? How to Shift to a Permission Marketing Model. It’s that simple.
ClickZ
DECEMBER 12, 2019
The future of 3rd party data: how to reach your audience in a privacy-centric world – Third-party cookie changes combined with CCPA and GDPR will diminish the viability of any ad provider that doesn’t have a first-party relationship (authenticated), making them the only viable ad platforms.
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6sense
AUGUST 28, 2021
To effectively reach ad-averse audiences, brands must integrate products directly into influencer, film, television and streaming content. Tools like SafeGuard Privacy, Brave Software and NYIAX are solutions to consider as advertisers consider how to drive a better ad future. . – Latane Conant, 6sense.
Online Marketing Institute
JANUARY 4, 2011
in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web." 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy.
Online Marketing Institute
APRIL 11, 2011
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Online Marketing Institute
OCTOBER 29, 2010
Jean Dobey To see more than the tip of the iceberg when it comes to B2B Social Media (SM), here is the equation that should dictate the future of B2B SM Marketing: B2B + Social Media + Marketing = Privacy + Networking Ben Carcio There are some great ways to micro target individuals on the social networks. All Rights Reserved.
Online Marketing Institute
NOVEMBER 8, 2010
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