Checklist Marketing: Too Many Shoes in Your Suitcase?
Marketing Craftmanship
JUNE 11, 2015
White Paper…check. LinkedIn and Twitter Accounts…check / check. Trade Show…check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), Client Newsletter…check. Blog…check.
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