Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

ViewPoint

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. Rich on Twitter: @richvancil.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Trade show. Presto, a pretty graph in about 3 seconds flat. A new product launch. A write up on a blog. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. PR also gets the word out about your company’s new or current products, services, events and people. . .

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Online Marketing Institute

JULY 31, 2012

White Papers. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Marketing/Communications/PR.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. Follow her on Twitter. Marketing/Comm/PR. Fashion Shows. Trade Show. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

MAY 18, 2010

Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

AUGUST 22, 2012

PR / media relations : media exposure builds brand recognition. Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Sage Marketing

FEBRUARY 24, 2021

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on! Twitter might be still big with the US folks, but isn’t that hot anymore when it comes to European audiences. .

Paid Content 95

Paid Content Marketing & Strategy Marketing Strategy Webinar Metrics 95

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Kill the white paper!”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. First, we’ll compare the ROI of webcasts to white papers. What is the conversion rate of webcast viewers versus people who download a white paper?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. If you enjoyed that, you should subscribe! April Amrita Reply 13.

Startups 40

Startups B2B Marketing B2B Planning 40

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Is social media displacing PR?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Is social media displacing PR?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

JULY 5, 2023

I own a PR firm and am sending emails to press promoting a female-owned antique business making $2 million in sales. For example, I used the PR firm example in the previous prompt, but entered a new one where I only asked about AI in marketing technology. ChatGPT is still responding as if I own a PR firm.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Albacross

SEPTEMBER 25, 2018

If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you do trade shows, that’s outbound marketing as well. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you do trade shows, that’s outbound marketing as well. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68