Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email. But was it ever, really?

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Martech

OCTOBER 30, 2023

Domain-based Message Authentication, Reporting & Conformance (DMARC) is not only mandatory for BIMI; it is a general email authentication protocol that helps administrators prevent hackers or other bad actors impersonating (spoofing) their organization or domain. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Martech

SEPTEMBER 2, 2021

While your organization focuses on revenue, your goal has to be different. Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. We know Apple will destroy the open rate as a usable metric.

Email Marketing 122

Email Marketing Open Rate Privacy Protection Ad Frequency 122

Litmus

OCTOBER 14, 2021

A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. You just need the right categorization to organize your emails and look at them more broadly in groups.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. In essence, open rates are a vanity metric.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

DECEMBER 7, 2022

In fact, DMARC may just be a means to an end for a marketer to encourage their companies to adopt BIMI, but the ancillary benefits DMARC provides in authenticating legitimate mail and stopping exact-domain spoofing should benefit the entire organization and brand and make BIMI a cross-functional initiative. Brian Westnedge, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Salesforce Marketing Cloud

FEBRUARY 2, 2022

You can now access an open ecosystem of partners through our integration with Salesforce AppExchange to: extend the power of Salesforce CDP by connecting it to an open ecosystem of partners leverage partners for identity, data enrichment, analytics, and activation find solutions to help you better know, engage, and personalize every interaction.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Navigate the Channel

JANUARY 3, 2024

Instead of buying lists, focus on organic growth. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. We expect B2B organizations to handle enterprise data responsibly, just as we expect B2C companies to be responsible stewards of personal data.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

Martech

JUNE 3, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. And the capabilities that took center stage involved data centralization and other data capabilities.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Litmus

DECEMBER 15, 2023

Email marketing program details If you’re new to email marketing or organizing work in a new role—start here. Customer segmentation and personalization plan ‘Customer segments’ are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom.

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Planning 91

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Each of these metrics has value (even the open rate) when you use them to track trends — whether they’re increasing or decreasing.

Budget Programs 114

Budget Programs Long Tail Marketing Ad Frequency Click Rate 114

Litmus

JULY 7, 2021

She shares: “By waiting until mid-July to plan, create, and test holiday emails, it allows everyone in the organization to begin looking toward the end-of-the-year sales. This timing still allows a few months to create an organized plan around customer campaigns and any holiday sales we may want to offer.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Scoop.it

NOVEMBER 3, 2022

Organize your gift guide emails by persona like Gifts for mom, Gifts for the outdoorsmen, Gifts for the fashionista, etc. Avoid resending the emails to non-openers automatically. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Bounces are typically organized into a few categories, including: Block. However, there are some baseline KPIs that almost every email marketer should be using.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Outgrow

JUNE 15, 2022

Due to the pandemic, the email dependency of several organizations across the globe has grown multifold over the last couple of years. Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Single Grain

AUGUST 7, 2023

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Mobile Native Ads Native ads blend with organic content, making them look less like ads.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

GreaterGood’s cause-focused websites have raised over $70 million for organizations supporting people, pets, and the environment. Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data.

Multi-Touch Attribution 78

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 78

Convert

APRIL 12, 2022

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. A/B Testing Emails.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. A/B Testing Emails.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52