How to Make Social Proof Work Online

Writing on the Web

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Add this to Ning. Online Persuasion: What Do Clients Say?

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Ning (22).

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. What makes for effective content marketing?

Top 100 Women Creating Online Income Streams

Writing on the Web

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Add this to Ning. Thank you Milana Leshinsky.

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Online Reputation? 4 Tips

Writing on the Web

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. Add this to Ning.

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8 Ways to Use a Wordpress Sales Page

Writing on the Web

We’ll talk about format styles, different ways to use a page, and key elements that work to build trust. Our class will be about what works and how you can easily format your own pages, using the Wordpress Sales Page wizard. Add this to Ning.

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Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. These are all little things that make a big difference in the look and feel of your blog, and also make search engines work more smoothly to index your page. Add this to Ning. What is a good checklist before you publish on your blog?

What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

If you want to create content that engages readers, you have to know their online habits and interests. Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? What are your online reading habits, blogs, websites, articles, videos, podcasts? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course).

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Content Marketing Ideas: Rethinking Blogging

Writing on the Web

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Add this to Ning.

Attractive Content: Speak to the brains

Writing on the Web

And…which is why there is new research about how to reach consumers based on how the brain works: neuromarketing. Especially when it comes to TV, but maybe we’re cruising when we’re online and even reading. Add this to Ning.

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Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

But something happened at school and at work that turned the pleasure of communication into hard labor, for both writers and readers. Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients.

Blog Content: Are you personal… or all business?

Writing on the Web

For example, I’d like a place to rant about the 15-hour power outage I had yesterday that caused me to lose a day’s work. Add this to Ning. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter.

Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Online Surveys & Market Research. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Together with my merchant cart, KickStartCart , it gives me everything I need to run an online business, build my marketing database, provide digital products and attract clients with content that’s optimized for search engines. Add this to Ning.

3 Biggest Challenges for Online Content Marketing?

Writing on the Web

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges.

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Social Networking for Business: What’s Right for Yours?

Writing on the Web

Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results. Marketing you and your services is simply about educating your target audience about how you can solve their problems. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in. A big part of your social networking marketing success will depend on how well you do your research.

Why Use a WP Sales Page Template?

Writing on the Web

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Add this to Ning. Have you tried to create a landing page using Wordpress? I have.

Phony Testimonials and Dumb Social Proof

Writing on the Web

I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. A perfect example can be seen on Internet marketing gurus sites. News flash: Because it works! That’s right, social proof works. Add this to Ning.

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Your Business and the Web: Getting Better?

Writing on the Web

I know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. To do marketing? To publish and distribute content online? To build an email marketing list? More work, more results, neither? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning.

19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

Technology for Small Business

Buzz Marketing for Technology

Market Action. tq@work. So he turned to LinkedIn, an online social-networking service that ? He starts every work day by browsing through several categories of LinkedIn Answers, looking for information that will help him run his two businesses (KKT Interactive designs websites and Flamboro Canada Systems hosts them; Mr. Rudnick is also on the board of his local business improvement association and is interested in wireless technologies as part of one of its projects).

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.

Checklist: How to Start a Business Blog


It is more friendly to know whose work you are reading that have it be a mystery. You also want to build a following on your networks, whether it be your own Ning network or Twitter. View more documents from HubSpot Internet Marketing.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?