Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? No, Social Currency&# the author talks about a recent study on brand valuation conducted by Vivaldi partners in conjunction with MIT called Brand Social Currency.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect. First, social media can reach a different target audience than email. It also allows the marketer to track who is responding.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. A special thanks to Jeremy Victor and Make Good Media for the opportunity. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” The best way to answer these questions is to implement a social media monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc., KEO Marketing Inc., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. How do you overcome internal fears, politics and budget battles in integrating social media into marketing?

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

KEO Marketing

FEBRUARY 17, 2016

Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy.

Mobile Marketing 48

Mobile Marketing Advertising Agencies B2B Marketing Paid Search Agency 48

KoMarketing Associates

JUNE 24, 2020

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Blog more, email market less.”

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027.

Marketing & Strategy 86

Marketing & Strategy Marketing Strategy Paid Search Agency Privacy 86

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. For the other 61.4%

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Contact us today or request a free marketing consultation!

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Internet users.

SEM 100

SEM Paid Content Stats SEO 100

KEO Marketing

JANUARY 18, 2016

Popular Publication Lists Company as Top Social Media/SEO Firm and Top Web Design Firm. Phoenix, AZ ( [January 18, 2016 ) – KEO Marketing ( www.keomarketing.com , a leading B2B marketing agency, just received two accolades from the Phoenix Business Journal. About KEO Marketing Inc.

Social Media 48

Social Media Design Advertising Agencies Social Marketing 48

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Stevens & Tate

JULY 20, 2022

As such, a good marketing strategy is essential to the success of any business. Marketing helps you communicate with your target audience, build relationships, and generate leads. But how you market your business will make all the difference in the world. However, inbound marketing is constantly evolving.

Inbound Marketing 124

Inbound Marketing Planning Marketing Analytics Tools Buyer's Journey 124

KEO Marketing

MAY 20, 2015

May 20, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of “Web Presence for a website under $100K” in the 2015 Business Marketing Association (BMA) B2 Awards. About KEO Marketing. KEO Marketing Inc.,

Work Management 48

Work Management Mobile Marketing Advertising Agencies Marketing Management 48

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you do any online marketing, then the odds are you have some basic understanding of SEO. Doing so helps to increase visibility and explores the secret to SEO.

SEO 131

SEO Optimization Tips Lead Scoring 131

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KEO Marketing

APRIL 6, 2023

As we continue to grow rapidly, we need to expand our marketing and sales efforts with a seasoned team of marketing professionals,” said John Ragsdale, CEO of TAP Innovations. KEO Marketing offers seasoned fractional Chief Marketing Officer plus team services to help cost-conscious companies scale faster.

Enterprise Management 62

Enterprise Management Marketing Management CMO Advertising Agencies 62

Hubspot

MARCH 27, 2018

Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. Search Engine Land. The Moz Blog.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KEO Marketing

NOVEMBER 11, 2016

As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Digital marketing is a fluid and constantly-changing environment. An effective digital marketing agency stays on top of the current marketing trends at all times. Current Industry Expertise.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies SEM 76