Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Communications to groups and segments (may be personalized and triggered 1:1). Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. Primarily marketing and marketing management, some sales. Communication Style.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Albacross

JANUARY 17, 2020

I’ve researched and tested a bunch of different software and this is software that I’m using for 2020. We’ve tested several tools that allowed us direct communication with potential users before we have finally settled with our favourite ones. Devin McHatten Telos Digital Marketing. Kamil Kwiecien Taskeo. Khris Steven Khrisdigital.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

PureB2B

MARCH 27, 2019

You must treat each account individually, focusing on their specific needs, challenges, buying triggers, and preferred communication channels. Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

You must treat each account individually, focusing on their specific needs, challenges, buying triggers, and preferred communication channels. Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

SWZD

MARCH 2, 2017

Regarding content distribution, Eminencia rolled out dedicated microsites for each of its 15 strategic accounts. Each microsite hosted the correct industry-specific versions of each content piece. Take baby steps, test, learn from your efforts and your feedback loop, and enjoy the journey as well as the revenue growth.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Moz

MAY 23, 2019

So what we have are tags and then triggers. The way that this works is the tag is sort of the thing that's going to happen when a trigger occurs. Next up are the triggers. Then I need a trigger for external links. The trigger says when somebody clicks an external link, then I want this event to happen.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But if your company has a number of specialties, creating content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. How does it work?

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

SnapApp

JULY 24, 2017

This triggered logic ensures the user gets a personalized experience. . Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . Morgan Stanley.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Content Marketing Institute

OCTOBER 24, 2017

By sharing explicit information, step-by-step guidance, or honest customer feedback on your brand’s advantages and disadvantages, prospects can get more comfortable with the experience your solution will provide – giving them the confidence they need to pull the trigger on a purchase.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). The process of improving your site conversion using design techniques, key optimization principles, and testing. Behavior-based marketing automation refers to a system that triggers emails and other communication based on user activity on and off your site. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28