Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? link] [link] Bader Rutter RT @jaybaer: 6 key need-to-knows about social media's impact on your business.

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Conference Organization Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Employee/Employer Social Media Conflicts – What should an employer do when they find offending content? ~joe

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Let me end this post with a humorous video that I found on YouTube. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The metrics available on Facebook are in many ways better than you can get from Google Analytics. * Is social media the best means to broadcast a message? * The reviews business will be transformed by geo-location.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. I know you’ve got a bunch of exciting new products that I’m excited to try. Im Jay Baer.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 14, 2010

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. webby2001: NEW on BrandSavant: Is Social Media Monitoring Worth The Trouble? The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. What shows up in these search results? Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you!

Social Media 157

Social Media Media Paid Content Work Management 157

SocialPilot

MAY 30, 2024

Even though this process of analyzing your competitor takes place during the initial stage of social media planning, brands often conduct competitor analysis and set their goals to outperform the competitors. Consult your legal team, PR team, and stakeholders before you share something strong or statement-worthy on social media.

Social Media 67

Social Media Practices Marketing AI Media 67

Scoop.it

MARCH 11, 2021

Your content hub isn’t a blog page, a YouTube channel, or a podcast. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Product roadmap. The best use cases for a content hub.

Curation 67

Curation Advertising Agencies Press Content 67

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

RebelMouse

OCTOBER 23, 2018

report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 YouTube is positioned to make $3.36 IGTV launched to give YouTube a run for its money, and Instagram Stories began to race ahead of Snapchat. billion this year. Chart from eMarketer.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Be remarkable.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Single Grain

APRIL 14, 2022

Because Single Grain is also a full-service digital marketing agency, they have teams of experts skilled in PR, branding, website design, SEO, paid media, CRO and more. That means businesses can choose the products and services that make the most sense. Community building to drive product growth.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

MAY 19, 2010

It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. But Wait… We Also Want D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. YouTube Tips & Tactics.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. One of their clients is SunButter , a spreadable food product made entirely from sunflower seeds. SunButter could credibly answer those questions, and introduce their product in a helpful way.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. link] Must-read for PR/marketing pros.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# Understands not only the products, but has seen enough customer scenarios to help guide the right match. Well, almost. Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Although I'd be looking at my YouTube and Facebook search optimization right about now, too.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Although I'd be looking at my YouTube and Facebook search optimization right about now, too.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. link] Must-read for PR/marketing pros.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Im Jay Baer.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Transitory There’s literally never a dull moment in social media. I like math and analysis and reality. Im Jay Baer.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 14, 2012

But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. He came up asking about how to roll out a social media plan for, I think it was a basement de-molding company or a basement draining company. He was saying, ”Where should we be on social media?” It’s advertising, OK?

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Convince & Convert

APRIL 27, 2010

Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. Why can’t you bend over backwards to explain EXACTLY how your product works, and why? It’s not about doing the expected well, it’s about doing the unexpected.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. Think about that for a moment.

Twitter 147

Twitter CRM Business Paid Search Agency 147