ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Torres clarified that SummitSync is not trying to replace the HubSpots and Marketos of the world.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Martech

JULY 28, 2021

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. One of the things we can all agree on is those days of meeting a customer or prospect at a trade show or face to face, there’s been a shift.

Marketing & Strategy 111

Marketing & Strategy B2B B2B Thought Leadership Trade Show 111

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? How much are you spending on trade shows? The post 3 Ways to Ensure You Get the Marketing Budget You Need in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Golden Spiral

DECEMBER 21, 2018

A B2B tech company wanted to put a large booth in a leading trade show for its vertical, but the space rental, travel, hotel, and other expenses would have used up the entire year’s marketing budget. The company chose, instead, to be a vendor at a regional trade show for the same vertical. Don’t fear the tech.”.

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Kaon

JULY 31, 2015

According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. Most global companies seek to be (and really should be) perceived as solutions providers rather than product vendors. Original article posted on American Marketing Association.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Interactive Marketing 100

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. We’ve been planning for the big show almost from the moment last year’s ended. But how exactly should you process trade show lists to get the most out of your conference sponsorship?

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Take some of the budget that you would normally allocate to trade shows and list purchases and allocate it to writers that can generate great content and the efforts to promote it. What actions should marketers take in 2010?"

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Running omnichannel campaigns that are consistent and personalized.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? According to InsideSales.com, 35-50% of sales go to the vendor that responds first. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 26, 2012

Highlight what event at the trade show your prospect attended. If it is a hot prospect, have the follow-up email come directly from the sales rep or the person from your company who had the most interaction with him or her at the trade show. Use pre-show intelligence to determine your post-show follow-ups.

Trade Show 48

Trade Show Tips Marketo Deliverability 48

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. We’ve been planning for the big show almost from the moment last year’s ended. But how exactly should you process trade show lists to get the most out of your conference sponsorship?

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Allocadia

DECEMBER 22, 2017

You may be familiar with “the CFO Interrogation” where Finance asks questions like: • How much are you spending on this vendor? • How much are you spending on trade shows? This post originally ran on The Marketo Blog (12/20/17). • What did we get for this spend?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Allocadia

APRIL 16, 2019

You may be familiar with “the CFO Interrogation” where Finance asks questions like: How much are you spending on this vendor? How much are you spending on trade shows? This post originally ran on The Marketo Blog (12/20/17). What did we get for this spend? Is marketing pulling its weight?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Lake One

APRIL 23, 2020

Manufacturing is an industry that can often rely heavily on trade shows, in-person meetings, and product catalogs. Manufacturers can have massive contact databases that house leads, vendors, reps, distributors, and customers alike. On average, 50% of the leads in any system are not yet ready to buy (Marketo).

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Adobe Experience Cloud Blog

MARCH 18, 2014

Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. The result of great email vendors, with great “deliverability” I guess. If I explicitly consent to have my badge scanned at a trade show, I know that I’m likely to get a follow up email asking if I wish to engage in a further discussion.

Marketing Automation Services 48

Marketing Automation Services Blast Campaigns CAN-SPAM Ad Exchange 48

The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

LeanData

SEPTEMBER 17, 2015

Dreamforce no longer can be confined in a box as being “just” a trade show. Dreamforce is big because Salesforce is the CRM with the most customers,” said Jon Miller, a Marketo co-founder who came to the conference to promote his new startup, Engagio. But it’s not just that. But at some point it has to stop growing, right? “I

Ad Exchange 53

Ad Exchange Marketing Budget Conference Trade Show 53

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 9, 2009

Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. In my opinion, the first step is to look at the vendor's marketing expertise.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

LeanData

SEPTEMBER 17, 2015

Dreamforce no longer can be confined in a box as being “just” a trade show. Dreamforce is big because Salesforce is the CRM with the most customers,” said Jon Miller, a Marketo co-founder who came to the conference to promote his new startup, Engagio. But it’s not just that. But at some point it has to stop growing, right? “I

Ad Exchange 40

Ad Exchange Marketing Budget Conference Trade Show 40

LeanData

SEPTEMBER 17, 2015

Dreamforce no longer can be confined in a box as being “just” a trade show. Dreamforce is big because Salesforce is the CRM with the most customers,” said Jon Miller, a Marketo co-founder who came to the conference to promote his new startup, Engagio. But it’s not just that. But at some point it has to stop growing, right? “I

Ad Exchange 40

Ad Exchange Marketing Budget Conference Trade Show 40

Adobe Experience Cloud Blog

MAY 27, 2011

This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. Being the first vendor to follow up lead to a much higher email click-through rate. We take our event recording, edit it if necessary, and post it to the Marketo channel YouTube.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

Promote links to your content on materials distributed at trade shows, seminars, webinars, directory listings, and more. When Walt Disney opened Disneyland in 1955, more than twice the number of guests showed up due to counterfeit tickets. The vendors ran out of food. It was 101 degrees that day.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Online Marketing Institute

NOVEMBER 1, 2010

2) PR and TV are popular for building brand but trade shows and email raise awareness best. While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Zoominfo

APRIL 23, 2020

Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? At trade shows and events, some sales professionals collect as much contact information as possible. How to Prospect at a Trade Show with Sales Intelligence.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Consolidation in the martech space is nothing new. Just look at the list of recent acquisitions on MarTech Today. What happens next?

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

DiscoverOrg

MAY 7, 2019

Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? At trade shows and events, some sales professionals collect as much contact information as possible: the more names, titles, and companies they’ve logged, the better.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. They then selected the top 15 vendors out of 100+ who achieved the best scores from the buyers, one of which is SpotMe.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

PureB2B

MAY 30, 2022

You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. Option 2 – buy a list of leads from a third-party vendor. Organic Search might be at the top for others.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62