Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Privacy is important. As consumers, we expect this, so we should expect this as marketers too.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Scoop.it

JANUARY 24, 2023

This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. That’s what omnichannel marketing is all about.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 89

Email Marketing Design Trends Work Management 89

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Litmus

JULY 6, 2021

Traditional marketing is poised to be the next Blockbuster, so it’s time to double-knot your running shoes and sprint. Marketing is at the epicenter of an acceleration of trends more far reaching than we’ve ever seen—advancing 10+ years in just a few months. This is a great thing for email marketing.

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Outgrow

JUNE 15, 2022

Email Marketing Trends That Businesses Should Take Stock of in 2022. While around 70% of brands increased their email marketing workload, nearly 37% augmented their email budgets. That said, let’s take a look at some email marketing trends which we feel will call the shots within the email landscape this year.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. What are the four types of data?

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Martech

MARCH 30, 2022

Whenever I begin working with new clients who face major problems with their email marketing , one of the first things I review is how they conduct their email testing. Get the daily newsletter digital marketers rely on. Marketers use the “page sessions/purchases” calculation for vanity as it yields a higher percentage.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Data Privacy You want to maintain respect for privacy, especially when studying user behavior across your marketing touchpoints.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. These statistics are vital if you’re targeting a specific market. App-based Marketing : Creating branded apps or advertising within existing apps.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52