Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table.

Open Rate 114

Open Rate Marketing Automation Services Peer-to-peer Click Rate 114

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? What should marketers be doing differently? White (Head of Research at Oracle Marketing Consulting) to learn the latest on MPP and where they believe things are headed.

Privacy Protection 73

Privacy Protection Privacy Webinar Metrics Opt-out 73

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Work Management 84

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success. Click-through rate (CTR). Unsubscribe rate.

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. This can be executed as a “welcome” email.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Differentiation 93

Heinz Marketing

JUNE 27, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s no secret that the digital privacy landscape is changing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard road to catch up.

Privacy 74

Privacy Privacy Protection Opt-out Opt-in 74

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. As consumers, we expect this, so we should expect this as marketers too. What has Apple done?

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? How to get Litmus’ Ultimate Email Marketing Checklist

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Include crystal clear calls to action in every email.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Litmus

JUNE 28, 2021

When to do an email marketing check-up. Have there been any wild fluctuations in your email engagement rates? Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ What is an email marketing strategy?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Budget Programs 119

Budget Programs Long Tail Marketing Ad Frequency Click Rate 119

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Email is a permission-based marketing channel.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Knowing these insights is powerful—they fuel future growth for your email marketing program. Here’s what we found.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. How to improve your email marketing performance So, how do you improve your email marketing performance? Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox.

Email Marketing 97

Email Marketing Deliverability Tips Work Management 97

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. These statistics are vital if you’re targeting a specific market. App-based Marketing : Creating branded apps or advertising within existing apps.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Did you think open rates would drop?

Multi-Touch Attribution 80

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 80

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Use them wisely.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52