chiefmartech

FEBRUARY 12, 2020

I’m used to getting a lot crap pushback on the scale of the marketing technology landscape. ” Of course, one could argue with the work I do with HubSpot’s platform ecosystem , we are enabling and encouraging more martech ecosystem entrepreneurs. .” But it’s not just marketers.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Service 105

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Increasingly, a key part of the answer is: an integrated ecosystem for your tech stack. We’re excited to give you an update on our platform ecosystem so far this year. Call system integrations.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Versium

SEPTEMBER 2, 2019

Versium REACH is an AI-based suite of tools for B2B marketers that now directly connects to your lists in HubSpot. Redmond, WA (September 4, 2019) — Versium, a market-leading predictive analytics company, has just announced that a new integration with HubSpot is now available.

Hubspot 40

Hubspot Analytics B2B Marketing B2B 40

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

nDash

JANUARY 7, 2019

nDash Became an Official HubSpot Connect Partner. We’ve always played well with the HubSpot ecosystem. That’s because the HubSpot solution and their inbound marketing methodology, cannot be effective without a steady stream of original content. Integrations with WordPress, Medium, Dropbox and Google Drive.

RSS 64

RSS Work Management Hubspot Deliverability 64

nDash

FEBRUARY 13, 2019

When I started nDash (the agency) in 2013, some of biggest early customer wins came via the HubSpot ecosystem. The more that brands bought into the concept of inbound marketing, the more they came to value premium written content, which happened to be our specialty. Here’s the press release we issued this morning: **.

Advertising Agencies 40

Advertising Agencies Hubspot Paid Search Agency Copywriting 40

Hubspot

MAY 21, 2019

If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. Read on to learn about the marketing trends that could move from hype to reality in 2019. Multicultural Marketing. Word of Mouth Marketing.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Terminus

JANUARY 29, 2020

MA: Hubspot. Townsend Security uses Terminus to get greater visibility into their total addressable market (TAM) , determine their ideal customer profile, establish deeper relationships with their partners, and build brand awareness to audiences that traditional methods had been missing. . Headquarters: Olympia, Washington.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Word of mouth has always been fundamental to great marketing, but look at the world we living in today. So no disrespect to Brian, but “retire the funnel”?

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

chiefmartech

APRIL 22, 2020

Welcome to the 2020 edition of the marketing technology landscape. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. That’s almost the equivalent of the entire 2015 marketing technology landscape. If you were predicting consolidation, an 8.7%

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Martech

MAY 5, 2022

The Frankenstack was, in theory, customizable and agile — and widely considered more affordable than one of the premium marketing clouds. These were, relatively speaking, the early days of marketing technology. Integration was the challenge. Everyone was talking about integration — and of course we still are. Why we care.

Aggregators 98

Aggregators Enterprise Management Long Tail Marketing Lock-In 98

Outbrain

JULY 3, 2019

Whether you’re a newbie digital advertiser just starting out, or if you are researching digital advertising and need a little help, or perhaps you’re an experienced marketer looking to sharpen your digital skills, here’s our Digital Advertising Glossary, an A-Z Beginner’s Guide. Digital Advertising Glossary: Your Alphabetical Guide.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. We shared everything.

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

chiefmartech

DECEMBER 2, 2020

The annual marketing technology landscape , produced since 2011, has been a source of heated debate. It’s a single slide with logos of the many different marketing technology products that we organized into categories. have achieved dominant market share in many martech categories. This is part 4.

Work Management 133

Work Management Marketing Management Trends API 133

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Their most recent funding was a Series D round of $32 million in March 2019. .

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

ATAK Interactive

JUNE 10, 2020

As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on technological solutions to stay top of mind and maintain a competitive advantage. These technological solutions are known as martech, or marketing technologies, and make marketing efforts more effective and efficient.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Industry CMS 97

ATAK Interactive

JUNE 10, 2020

As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on technological solutions to stay top of mind and maintain a competitive advantage. These technological solutions are known as MarTech, or marketing technologies, and make marketing efforts more effective and efficient.

Marketing Automation Services 78

Marketing Automation Services Work Management Marketing Management Industry CMS 78

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Martech Advisor

DECEMBER 13, 2019

Did you know that December 13, 2019, is National Salesperson Day? Once the marketing team has acquired and nurtured leads, the sales team must do what it takes to close the deal. It isn’t enough to handover customers from marketing to sales – you need cutting-edge sales tech that will assist your team all the way.

Marketing Automation Services 61

Marketing Automation Services Enterprise Management Work Management Marketing Management 61

Vidyard

JUNE 6, 2019

KITCHENER, Ontario, June 06, 2019 — Today, Vidyard announced major updates to its free video messaging and screen recording app , Vidyard GoVideo®, that make it easy for any sales professional to leverage the power of personalized video no matter how, or where, they work.

Work Management 65

Work Management Video Marketing Marketing Management Personalization 65

Vidyard

JUNE 6, 2019

KITCHENER, Ontario, June 06, 2019 — Today, Vidyard announced major updates to its free video messaging and screen recording app , Vidyard GoVideo®, that make it easy for any sales professional to leverage the power of personalized video no matter how, or where, they work.

Work Management 51

Work Management Video Marketing Marketing Management Personalization 51

Vidyard

JUNE 6, 2019

KITCHENER, Ontario, June 06, 2019 — Today, Vidyard announced major updates to its free video messaging and screen recording app , Vidyard GoVideo®, that make it easy for any sales professional to leverage the power of personalized video no matter how, or where, they work.

Work Management 50

Work Management Video Marketing Marketing Management Personalization 50

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. HubSpot CRM. 2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

MAY 21, 2019

Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. “We’re thrilled to be partnering with HubSpot’s top agencies. .

Advertising Agencies 78

Advertising Agencies Paid Search Agency Work Management Marketing Management 78

Vidyard

MAY 21, 2019

Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. BabelQuest : Your HubSpot Service Provider, 100% HubSpot, Diamond certified and all-in on Inbound.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Vidyard

MAY 21, 2019

Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. “We’re thrilled to be partnering with HubSpot’s top agencies. .

Advertising Agencies 56

Advertising Agencies Paid Search Agency Work Management Marketing Management 56

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

chiefmartech

JANUARY 21, 2019

Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated. Zen and the Art of Martech Landscape Maintenance.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. HubSpot CRM. 2022 BEST SOFTWARE LIST. Lucidchart is based in Utah, and was founding in 2010.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. HubSpot CRM. 2022 BEST SOFTWARE LIST FOR ENTERPRISE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52