Valasys

FEBRUARY 21, 2020

Situating positive sentiments in the market about a product or service is just as important as product’s features and price. The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. According to research by Accenture , more than 90% of companies currently have some form of customer engagement or loyalty program.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 21, 2020

Automated data collection & the right targeting is something every B2B marketer strives for. Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. citizens used social media in 2019.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

PureB2B

NOVEMBER 10, 2021

The options for targeting could be macro (demographic attributes) or micro (behavioral and psychographic attributes), which makes it possible to engage with a highly targeted audience. Create a strategy to target the keywords that prospects search for to attract them and push them to your lead magnets. Use Top-of-Funnel Keywords.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Valasys

OCTOBER 22, 2019

Review the design of the Website : The marketers must review the website design & decide whether the quality of content displayed there helps in optimizing the users’ experiences. Also, the look & feel of the website must help the prospects research their pain-points.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Step 1: Marketers must research about the decision makers.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

DECEMBER 16, 2019

Advertising the local languages ensures that marketers get better results. In the research, 79% of the participants surveyed from the Spanish dominant regions, 82% of the bilingual participants & 60% of the participants surveyed from the English dominant regions think that brands should advertise in both Spanish as well as English.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

FEBRUARY 24, 2020

Similarly, podcasts are also an impactful way of creative storytelling that can be leveraged by the marketers for branding & reflecting on the value proposition of goods or services. According to Animoto , 85% of marketers state that videos are an effective way to get online attention.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. How has social media evolved and what does it mean for your content?”. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

MARCH 9, 2020

Social listening is amongst the most crucial components of audience research. Social listening helps marketers to capture the sentiments of the customers & accordingly work on to boost the architecture of their CX deliverance. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on Everybody Loves a Personalized Email.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

SEPTEMBER 27, 2019

In today’s technology driven world, it is important for marketers to leverage customer experience technologies to excel at customer experience management (CXM). In today’s technology driven world, it is important for marketers to leverage customer experience technologies to excel at customer experience management (CXM).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

OCTOBER 11, 2019

According to CEB research, an average buying team is constituted of 5.4 The research also implies that when the group of decision-makers increases from 5 to 6 the likelihood of purchase can be as low as a dismal probability of just 30%. people on an average.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. There’s a lost transcending the B2B marketing realm in 2020 & the expert services by Valasys Media will help you dominate the year.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

SEPTEMBER 10, 2019

Knowing the Product, Brand & Industry: Marketers need to understand their products. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. Brands need to forgo their godly attributes and expecting their products or services to be perfect.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 12, 2019

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. Several insights from the industry indicate that ABM allows marketers to increase their marketing performances.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52

Valasys

JANUARY 24, 2020

Defining Your Buyer Persona & Figuring out Their Pain-Points: The very inception of Content marketing starts with understanding the niche. Marketers need to research their niche & accordingly, figure-out their ideal personas. Again, you should research how often & when you should publish your blogs.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Valasys

OCTOBER 29, 2019

According to research from TOPO, more than 80% of the B2B organizations are operationalizing Account-Based Marketing (ABM) programs. According to research from ITSMA, 87% of the marketers that measure ROI accede that ABM outperforms every other marketing investment. Methods to Supercharge ABM with Intent Data.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

SalesIntel

SEPTEMBER 21, 2021

For example, you may use Buyer Intent Data to discover what topics leads are researching. So, choose your marketing automation tools wisely. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

APRIL 17, 2020

Let’s delve into a few methods to use content marketing to acquire precious external business information, thereby elevating to business relevancy and contextual quotient of your pieces of content including blog posts, articles, infographics, vlogs, videos, podcasts or any other form of content: 1.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Circle Studio

OCTOBER 12, 2017

Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined. Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

FEBRUARY 17, 2020

This is possible only after the marketers research about their ideal persona. Marketers need to research their target audience & understand who will be consuming their content. Thereafter, the marketers can update, re-write or erase their pieces of content.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Valasys

APRIL 3, 2020

With the proliferation of technology and the internet of things (IOT), the researching methodologies of customers have evolved. Obtaining the incremental revenue and efficiencies available through eCommerce is an exciting but gradual process which will require split-testing and optimization of several workflows and marketing strategies.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

SEPTEMBER 20, 2019

Create Long-Form & Quality Content : Several pieces of research have shown that longer pieces of content might aid a viral content strategy. Inspire trust to recipe Viral Content Marketing : Most people prefer to share pieces of content from trustworthy sources.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 9, 2019

ABM is an all-encompassing marketing methodology which encourages intermingling & cross-functionality between different B2B departments – marketing & sales in particular. Optimizing the UX, in turn, helps the ABM-ers to optimize the sales revenue as the journeys of the prospects through their buying cycles are expedited. .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Hubspot

SEPTEMBER 26, 2013

Lead Nurturing. Sometimes referred to as “drip marketing,” lead nurturing is the practice of developing a series of communications (emails, social media messages, etc.) that seek to qualify a lead, keep it engaged, and gradually push it down the sales funnel. Still fuzzy on an example? Case in point: Middle of the Funnel.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Marketing Insider Group

MARCH 17, 2011

If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it.

Top of Funnel 100

Top of Funnel Paid Search Agency Work Management Psychographics 100