The MKT1 Guide to positioning
MKT1
JUNE 12, 2024
We’ve all seen “positioning” docs that are 10 pages or 30 slides long. So while I’ve been hesitant to write a newsletter dedicated to positioning since so much has been said here (respect to the master of positioning, April Dunford), I finally know what I need to say here. In fact I think the opposite.
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