Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

EveryoneSocial

JUNE 8, 2021

As new social channels emerge and existing platforms update their offerings, the jargon of social media marketing evolves as well. But effective marketers need to know numerous other social media terms, as well as a slew of acronyms, from CPC to ROI. Most social media feeds once displayed posts in chronological order.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Single Grain

JUNE 9, 2023

Is your brand is trying to find creative and effective ways to permeate a digital ad space with compelling brand messaging? Here, we’ll go over nine different types of online advertising techniques that you can use to inspire your digital marketing strategy. Let’s go! Consistency with your language is key.

Advertisements 52

Advertisements Advertising Paid Search Agency Urgency Marketing 52

Unbounce

NOVEMBER 5, 2020

But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share. Amazon is projected to own 50% of the ecommerce market share in 2021. Run a display ad campaign via Google Ads.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Single Grain

MAY 8, 2023

Companies that want to dominate their industry and be regarded highly by their audience ought to maintain a healthy presence on social media. While there are numerous aspects that go into a well-rounded brand image on Facebook, we’re going to focus on one of the biggest ones: Facebook Ads. Without further ado, let’s begin!

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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Paid Content CRM Paid Search Agency Social Media 134

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Single Grain

AUGUST 29, 2019

There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. So what was so special about Amazon’s marketing strategy that made the company such a huge a success?

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Sharpspring

NOVEMBER 22, 2022

And if you focus on lead generation instead of customer loyalty, you’ll eventually dry up your pipeline. You just might find that your marketing and sales strategies could benefit from a new approach. Here are 7 customer success metrics you should be tracking — and how to help your marketing and sales teams leverage them.

Lead Ranking 82

Lead Ranking Ideal Customer Profiles Lead Scoring Customer Satisfaction 82

Circle Studio

OCTOBER 12, 2017

Every industry and trade has their own terminology—words and phrases that may be unfamiliar to those on the outside. Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. Learn More about A/B Testing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Choozle

APRIL 30, 2024

of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. This blog is your roadmap through the key trends in paid media that will shape not only 2024 but also the years ahead. Understanding Digital Paid Media Paid media is all about strategic promotion.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! And yes, although, we will talk about the B2B marketing funnel, we’ve something more for you here. Marketing funnels are extremely specific to your niche & sector.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Outgrow

OCTOBER 21, 2019

Interactive Content Ideas For All Types Of Marketing . Marketing isn’t unidimensional. You can have different strategies, metrics, and tools to work on different kinds of marketing. But one thing that you can fit in everywhere is - interactive content for all types of marketing. Content Marketing.

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CMO: Chief Marketing Officer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. In this article, we’ll talk about the benefits of online advertising and how it can help your business grow in the digital age. That’s online advertising doing its work.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

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Top of Funnel Marketing Funnels Paid Content AIDA 105

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convert

MARCH 14, 2022

Marketing Reports: Use these reports to learn about your conversions. P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store. Pro Tip: Drive high-quality organic traffic for keywords with high CPC through intelligent search strategies. How is Conversion Rate Calculated on Shopify?

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Marketing Reports: Use these reports to learn about your conversions. P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store. Pro Tip: Drive high-quality organic traffic for keywords with high CPC through intelligent search strategies. How is Conversion Rate Calculated on Shopify?

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. The same is true of social media.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” ” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks?

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Product recommendations.

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Marketing AI Paid Content Trends Enterprise Management 145

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Here’s how they’re doing it — in two words: Build utility. Here’s how they’re doing it — in two words: Build utility. It’s more about demand creation.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120