Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system.

Enterprise Management 123

Enterprise Management Work Management Marketing Management Industry CMS 123

DAGMAR Marketing

MARCH 14, 2020

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. Of course, Google has cornered a significant percentage of the search market, both in the U.S.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

APRIL 10, 2023

.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. It sounds good on paper.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing AI 109

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Since every use-case is different, it is possible to work within these constraints and find an option that works for you. The software covered in this piece are: Zoho HRM Homebase Freshteam Sentrifugo.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

Martech

MAY 17, 2023

Regularly auditing your martech stack must be part of your organization’s process. Retiring martech software requires a thorough planning process and clean execution. If you work for a large organization and the tool has been in place for many years, this may be more difficult than it seems.

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Management Tools 103

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

TrustRadius Marketing

APRIL 23, 2021

There are many different levels of shopping cart software, offering varying degrees of complexity. Others may want inventory management and a full online store as in an eCommerce platform. Free shopping cart software will often have limitations restricting functionality or scope. Which Shopping Cart Software is Right For You?

Work Management 52

Work Management Marketing Management Software Paid Content 52

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. If you find yourself in the front seat of the struggle bus, do what I do. It’s not a fad.

Marketing AI 137

Marketing AI Email Marketing Planning Work Management 137

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 285

Sales Management Lead Ranking B2B Sales Top of Funnel 285

Martech

NOVEMBER 17, 2022

The feature was announced at INBOUND22, where Nicholas Holland, general manager of Marketing Hub and VP of Product, said individual customer journeys can be fragmented and unpredictable, but you can see a clearer path if you track a similar group of customers. Processing. Customer journey analytics launched in beta. Get MarTech!

Enterprise Management 122

Enterprise Management Marketing Automation Services Work Management Lock-In 122

Ontraport

FEBRUARY 23, 2021

Heck, anyone living and working in our modern world schleps around a to-do list longer than Rapunzel’s locks. How are the most productive leaders utilizing their software to reduce stress and workload in the midst of ever-increasing responsibilities and to-do lists? This is what software can do with accuracy and speed.

Process 59

Process Automation Work Management Marketing Management 59

Hubspot

NOVEMBER 9, 2021

There's always something you could be doing better — some hitch or hiccup in your sales or marketing efforts that could use some smoothing over. Here, we'll take a closer look at revenue performance, explore the process of revenue performance management, explore its key components, and see how to measure revenue performance.

Work Management 72

Work Management Marketing Management Lead Ranking Peer-to-peer 72

Ontraport

FEBRUARY 23, 2021

Heck, anyone living and working in our modern world schleps around a to-do list longer than Rapunzel’s locks. How are the most productive leaders utilizing their software to reduce stress and workload in the midst of ever-increasing responsibilities and to-do lists? This is what software can do with accuracy and speed.

Process 52

Process Automation Work Management Marketing Management 52

Martech

FEBRUARY 20, 2024

3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. How do we analyze, process, learn from our mistakes and then move on? The problem with slowing down in email marketing is that it doesn’t come naturally.

Email Marketing 130

Email Marketing Planning Work Management Paid Search Agency 130

Zoominfo

SEPTEMBER 6, 2022

Even the savviest recruiters and talent acquisition (TA) managers may find themselves struggling to navigate this “ everything-is-weird economy.” Even the savviest recruiters and talent acquisition (TA) managers may find themselves struggling to navigate this “ everything-is-weird economy.” Here’s what you need to know.

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

TrustRadius Marketing

OCTOBER 27, 2022

Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . Software that provides this functionality is called a low-code development platform (LCDP) or low-code application development platform (LCAP). Most low-code platforms are for building applications to handle specific business processes.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Budget Programs 98

ClickZ

OCTOBER 23, 2019

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. OpenText Hightail is one such application.

Digital Asset Management 58

Digital Asset Management Enterprise Management Work Management Marketing Management 58

Circle Studio

APRIL 4, 2018

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. Map out your goals and objectives.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Marketing Automation Services 60

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. billion annually by 2023—up from $11.4

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. This resistance can be subtle and hard to detect, particularly in knowledge work. It’s not enough to simply have a brilliant strategy. But there is a better way.

Digital Transformation 129

Digital Transformation Lock-In Allocation Work Management 129

SmartBug Media

MARCH 18, 2022

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. What Is an SMS Marketing Platform? There are two main approaches to an SMS marketing strategy: Campaigns are manually built strategies that send text messages to a list of contacts at a specific time.

SMS 98

SMS Marketing Automation Services Work Management Marketing Management 98

seo.co

JUNE 28, 2020

On a very practical level, the team you mold and shape directly influences the company culture and how happy people are working for your business. If you need someone to field customer service phone calls, you just find someone with customer service experience on their resume. Certain hiring decisions are easy. Easy peasy.

CMO 105

CMO Work Management Marketing Management Service 105

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Offer tiered pricing options or highlight hidden costs associated with their current solution. Can you offer a solution that fits their current spending or helps them secure additional funding?

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Biznology

APRIL 23, 2021

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” HBR – Denise Lee Yohn.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. Read stories of marketing automation success.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

LeanData

MARCH 2, 2022

A sales stack, also known as a sales technology stack, is the totality of sales software that empowers a sales team to excel. Typically cloud-based, these technology solutions are designed to facilitate the sales process, ensuring data accuracy, eliminating process errors, and freeing sales reps to devote their time to … actually selling!

Work Management 97

Work Management Marketing Analytics Tools Marketing Management Outreach 97

Aberdeen

FEBRUARY 3, 2023

From Information Security to Customer Experience Management (CX), we drilled down into five areas of business and discovered the top technology in each. Watch the video with Aberdeen’s Principal Managing Director Mike Lock walking through these findings.

Small Business Marketing 75

Small Business Marketing Work Management Budget Programs Business 75

Optinmonster

FEBRUARY 10, 2022

Are you looking for an in-depth MailerLite review to see if this email service provider is right for you? Email service providers (ESP) have a bundle of tools that help you build, grow, and stay in contact with your email list. The only “lite” thing about MailerLite is the effort you have to put in to make it work for you.

Work Management 75

Work Management Marketing Management Service Budget Programs 75

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. High turnover in some marketing functions but not others.

Efficiency 120

Efficiency Elasticity Ad Building Planning 120

Heinz Marketing

SEPTEMBER 16, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. “We is a familiar call for B2B marketers. To understand why, you have a call, and they state that procurement determined your company does not meet the compliance standards needed to be an approved vendor. We need more enterprise clients!” It just makes sense.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Vendors 103

EveryoneSocial

JANUARY 28, 2020

The reason being, many business leaders are not taking the process seriously, lack a strategy and the right partner, or not looking for unique ways to keep employees engaged long term. Employee advocacy doesn’t have to be a painstaking process, nor should it be super time consuming once you are up and running.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

Hubspot

APRIL 15, 2024

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Matthew Murray , Managing Director of Sales Higher , says, "The best prospectors only reach out to opportunities that activate sales triggers.

Allocation 80

Allocation Work Management Trigger Marketing Marketing Management 80

Leadspace

JULY 10, 2019

As digital marketing evolves, data management is becoming the backbone of a good online marketing strategy. To ensure your company’s data quality , you must follow these data management best practices. To ensure your company’s data quality , you must follow these data management best practices.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Marketing Automation Services 62

LeanData

FEBRUARY 23, 2023

Go-to-market (GTM) processes are ever-changing. Integrations Bring Flexibility, Freeing the Frozen Tech Stack A frozen tech stack limits effectiveness, and therefore negatively impacts efficiency, by being locked into some solutions, particularly those that come bundled together.

Efficiency 52

Efficiency Work Management Marketing Analytics Tools Allocation 52

Scoop.it

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Optinmonster

DECEMBER 16, 2020

You can lock all sorts of content, including blog posts, articles, reports, webinars, downloadable tools, and more. If you’re looking for an easy way to lock content, simply install and activate a WordPress content locker plugin. You can find tons of content locker WordPress plugins on the market. Want the same results?

Lock-In 98

Lock-In Conversion Best Practices Work Management 98