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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Ability to Process. Right to receive notice of processing activities. Opt in or opt out for processing of sensitive information.

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GDPR and Digital Marketing

ActiveDEMAND

The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May 2018.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. This s**t works, until it doesn't. Now's a good time to invent the new ebook.

Lead Gen 145
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10 creative lead gen examples sourced from marketing legends

Unbounce

Lead generation is the number one challenge for marketers today. This s**t works, until it doesn’t. We talked to some of the legendary marketers working today and asked them to share their most creative lead gen examples. Marketers could use it to research and prioritize new keywords in just a few minutes.