Buzz Marketing for Technology

JUNE 1, 2009

In short, they talk a lot about how the interview process has little to do with the success of a candidate in your organization. This is why the hiring process has always bedeviled me. What are they contributing on Twitter, Facebook, and LinkedIn. Yet another use of Social Media we didn’t expect at the inception of Web 2.0.

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

JULY 16, 2008

This is a good explanation for why social networking and other Web 2.0 Work Processes. Corporate Policies on Web 2.0. What we can learn from Linkedin. Quoting Alan Bennett, Stern says that most companies have the attitude "I am all in favour of free expression provided it is kept rigidly under control."

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Business 100

The Effective Marketer

DECEMBER 8, 2010

What is the hand-off process with sales? Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. Join the LinkedIn group and attend the next event! How do you setup your scoring system for inbound leads? Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 19, 2010

Share Tomorrow I am leaving for vacation so I thought I would take this opportunity to begin the process of reflection that is so important when we take time off. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? But at least with this subject it is more conducive to a mental break. I appreciate your comments.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, END RANT ). Comments (5). |.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good luck in your email marketing selection process! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Marketing Insider Group

JULY 15, 2010

Which is more important: defining marketing process or implementing marketing automation? Chris Walso addressed this question perfectly by saying that automation before process does not work. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? How to create valuable content on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

DECEMBER 7, 2010

.&# He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. In their research with 1,000 sales executives in the U.S.,

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. So any marketing process that impedes a rapid response should be scrutinized. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Greater awareness. Less money.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Buzz Marketing for Technology

JUNE 27, 2008

accountants, instructional designers, education, consultants), knowledge that is both part of the physical product and the product itself (software engineers, hospitals, retail), and knowledge needed to produce and service a physical product (process engineers, customer service, repairmen). Corporate Policies on Web 2.0.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Training 100

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. Our new KM Edge groups on LinkedIn and Facebook. Last month, I linked to a post about Enterprise 2.0 College , where he also leads the Process Management and Working Knowledge Research Centers.)

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JULY 24, 2008

This got me to thinking about how the internet allows us to explore areas we had no intention of going, but then may get us lost in the process. Work Processes. Corporate Policies on Web 2.0. What we can learn from Linkedin. As I go from idea to idea, I make connections. The Importance of Culture. ► June. (16).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Too often we grab the latest product brochure, sales presentation or case study and post it online.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Industrial Marketing Today

AUGUST 17, 2010

You need to have a process in place for your content optimization to evolve over time. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

The Effective Marketer

MAY 3, 2011

Marketers are starting to play a strong role in defining the needs and in the selection process when it comes to purchasing marketing technology. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 27, 2010

How can we improve this process? Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Marketing Insider Group

DECEMBER 14, 2010

And at the end of the process, you may find you don’t have a strong business case. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? These had to be agreed to by the Ops folks with the expected costs and required resources identified. That can all sound very intimidating.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JULY 21, 2010

(Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Almost 50% of the users in this study withheld accurate contact details.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The Effective Marketer

MARCH 17, 2010

This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.)

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 16, 2008

This process allows gaps in the analysis to be more obvious. However, just by skimming the chapter, I perceive this as a way to reflect and document the knowledge creation process. Work Processes. Corporate Policies on Web 2.0. What we can learn from Linkedin. These gaps then require further data gathering.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Marketing Insider Group

SEPTEMBER 9, 2010

In the end I think it comes down to what another colleague of mine called “Brand Enablement:&# we should accept our role as brand stewards, accept that our brands live in the minds of the consumers and allow the process of co-creation to evolve. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Brand Identity Branding Media 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Buzz Marketing for Technology

AUGUST 4, 2008

Work Processes. Corporate Policies on Web 2.0. What we can learn from Linkedin. The use of the internet to "chill out" The impact of organizational politics on workplace. Developing "mind velco" What do businesses really want? Is constructing knowledge based on analysis a work. ► June. (16).

Web 2.0 100

Web 2.0 Wiki Cross-Selling Internet Marketing 100

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? “House” list contacts continue to represent the best opportunity to engage with prospects. Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Buzz Marketing for Technology

JULY 17, 2008

When I think back on my school days, I remember the mechanical processes (how they were taught, instructions from teachers and my parents) learned in Kindergarten to 3nd grade. Work Processes. Corporate Policies on Web 2.0. What we can learn from Linkedin. Blog Archive. ▼ 2008. (51). ▼ July. (8).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Analysis 100

Buzz Marketing for Technology

JULY 24, 2008

I currently am trying to figure out how collaborative writing affects the individual and how that then affects the organization as the individual takes back what they have learned from the writing process. I, however, interpret Kolbs apprehensive knowledge as an unconscious, intangible process that many consider "instinct" or "gut feeling".

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Marketing Insider Group

NOVEMBER 4, 2010

Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Buzz Marketing for Technology

JULY 28, 2008

If one system or process does not work, groups should be flexible enough to change it so it does work. Work Processes. Corporate Policies on Web 2.0. What we can learn from Linkedin. There should be multiple channels of communication which allows for regular updates. The Importance of Culture. ► June. (16).

Web 2.0 100

Web 2.0 Wiki Course Internet Marketing 100

Marketing Insider Group

OCTOBER 28, 2010

Now that you’ve completed this process, you will be ready to present a strategic marketing plan that will drive a higher return on marketing spend, no matter what template your are asked to fill out and regardless of when you are given your budget and objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100