Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Over the past few years, social media has quickly grown to be the go-to channel for salespeople to connect with buyers.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” They are authentic, and they are trusted by their peers. Technologists are active on social media.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

EveryoneSocial

OCTOBER 27, 2022

Specifically, social media imposter syndrome. What is Social Media Imposter Syndrome? It’s essentially a fear that you’re not good or talented enough and your peers are about to realize it. It’s understandably intimidating to put ourselves out there on social channels — even if our workplace encourages it.

Social Media 60

Social Media Peer-to-peer Media Training 60

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Why Use LinkedIn Groups? Engaging in LinkedIn Groups. Additional Social Media Engagement Tips. Share links to valuable content (i.e. Share links to valuable content (i.e.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! The question is a bit daring in the world of marketing.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

EveryoneSocial

NOVEMBER 20, 2018

And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? How A Social Employee Advocacy Program Helps.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 102

Social Media Media Word of Mouth Business 102

Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). Here are the 3 biggest errors and omissions: 1.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You send connection requests to current and past colleagues, along with peers in your professional circles. LinkedIn = conversation. Did you answer “career”?

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Optinmonster

OCTOBER 30, 2019

And there are plenty of social selling statistics out there to prove that it works. Not convinced that social selling will work for you? In this article, we share a ton of social selling statistics that will convince you the benefits are real. What Is Social Selling? Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. The Best Networks for Employee Advocacy. LinkedIn ). Hinge Research Institute ).

Statistics 76

Statistics Paid Content B2B Thought Leadership Peer-to-peer 76

Oktopost

NOVEMBER 18, 2020

It’s time to face it! We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. New Salesforce data has revealed the top sales challenges for 2021. The New “Buying Process”. “No

Social Media 90

Social Media Top of Funnel Lead Ranking Lead Scoring 90

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. Promoting the company’s products and services. Establishes Internal Communication.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Onalytica B2B

NOVEMBER 22, 2017

When it comes to being social, a business has to start with its leaders. However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Check their LinkedIn profile.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Seismic

OCTOBER 18, 2023

Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? Even as social media and social selling have evolved over the years, one thing remains the same: people buy from people. Employee advocacy programs don’t just appear overnight.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

ClickDimensions

MARCH 2, 2022

When it comes to social media, your employees are your hidden superpower. Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as social “advocates” gives any of your company-initiated social efforts an exponentially wider reach. Driving Brand Awareness.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? Have you seen the new documentary Netflix series The Social Dilemma featuring ex-Googler tech whistleblower Tristan Harris ? .” Social Media in the Workplace. We all have our “reasons” so let’s get to the points!

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn.

Paid Search Agency 125

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 125

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. And we’re hungry for them : W hen asked how their content consumption has changed over the past year, 39% of respondents to Demand Gen Report’s latest Content Preferences Survey said they get more content through social networks and peer recommendations.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 99

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 99

NuSpark Consulting

MAY 7, 2016

Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience. Having unlimited access to information via the internet as well as hyper-connectivity to peers means the modern buyer is also overwhelmed.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? 48 Social Selling Statistics to Help You Close More Deals. The State of Social Selling. The State of Social Selling. B2B Social Selling with Twitter.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184