KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Perfect the Copy.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. It’s time to embrace social media and take your marketing efforts to the next level! However, that is no longer the case. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

EveryoneSocial

OCTOBER 31, 2018

Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use. While social media reaches a global audience, the audience you may want to reach is a local or regional audience, or a certain age range or gender demographic.

Paid Social Agency 67

Paid Social Agency Paid Search Agency Advertisements Advertising 67

Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. – Kate Istead, Head of Operations, Giraffe Social Media.

Paid Social Agency 116

Paid Social Agency Paid Search Agency Advertising Agencies Marketing Budget 116

Sharpspring

OCTOBER 9, 2019

That’s why when it comes to social media, you not only need to maintain a great organic calendar but also invest in paid social media advertising. With such a competitive landscape, why should you consider advertising on social media? Paid Social Media Has a Low Cost of Entry.

Paid Social Agency 55

Paid Social Agency Social Media Media High Quality Lead 55

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

OCTOBER 12, 2015

One of the most effective ways to do this is through social media advertising. Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. This is extremely helpful when you’re using social sharing tools to post to your page. LinkedIn Promotion Tips. Photo Source.).

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

APRIL 12, 2021

What paid channels do they use? The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. Assure Visibility for B2B Content via Paid Advertising.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Webbiquity

JANUARY 30, 2020

You can further amplify the reach of your social media content using relevant hashtags. Use a tool like RiteTag or Hashtagify to find the most popular hashtags in your niche and include them in your social media posts. This can help put your content in front of the most relevant audiences. Leverage Hashtags.

Marketing AI 230

Marketing AI Brand Identity Branding Advertising Agencies 230

BOP Design

OCTOBER 13, 2020

Run Paid Social Media Ads. Once you share the webinar with people who know your company on social media – share it with a targeted audience. This can be done through paid social media ads. The campaign can follow a strict budget and target specific relevant phrases. Create Retargeting Ads.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? Constantly, I see companies who come to us say: Company: “ Look, yeah, we’ve been trying to do this stuff. ” Company: “No, no, no. I think that’s part of the overall customer experience that B2B companies need to be thinking about.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Ledger Bennett

JULY 4, 2018

There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform to enhance their knowledge and boost their career. Image Source: LinkedIn. LinkedIn Native Targeting.

Linkedin 40

Linkedin Top of Funnel Account Based Marketing Opt-out 40

Zoominfo

JANUARY 15, 2021

It still makes sense to keep an eye out for relevant conferences as the year plays out. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. You can go even further in utilizing social media to get your lead magnet out there by paying to promote it.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. They give each potential topic a relevancy score between 0-3. If you’re just starting out, I recommend hiring a video agency. Tyler Durden gets rebranding.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Valasys

OCTOBER 23, 2019

The common questions about the LinkedIn ad budgets revolve around quantifying the Cost-per-click (CPC) and substantiating its value against the previous campaigns. Making the essential tweaks with LinkedIn ad budgets is possible only when marketers can continuously monitor and optimize their advertising endeavors on LinkedIn.

Cost Per Click 49

Cost Per Click Paid Search Agency Linkedin Optimization 49

Launch Marketing

SEPTEMBER 30, 2020

Crisis communication comes into play any time your company may need to adjust their messaging due to unforeseen circumstances. While we never want to think our company could go through an unexpected crisis, it is good to be prepared if need be. Use social listening to know what matters most. Posting Strategy. Organic Posting.

Social Media 74

Social Media Paid Social Agency Media Marketing & Strategy 74

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), They give each potential topic a relevancy score between 0-3.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Velocity Partners

FEBRUARY 20, 2024

Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? Web How effectively is this brand’s website configured to support the envisioned campaign type and user journeys? In what ways can we analyse CRM databases to assess their alignment with the company’s ICP?

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Sprout Social

APRIL 20, 2020

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Video strategy built for YouTube.

Video Marketing 93

Video Marketing Ad Building Paid Social Agency Youtube 93

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

The Point

OCTOBER 25, 2017

Because, guess what: the buyer is still in control, and he or she will respond, and engage, and buy, when he/she decides the time is right, and when he/she perceives that the relevant business pain or opportunity merits action. Even the best, most creative, most tightly orchestrated outbound campaign succeeds on an accident of timing.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). However, paid advertising can be challenging today for a few reasons: Paid channels are more competitive than ever. They optimize paid ad dollars. MSLGroup ). MSLGroup ).

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn. Most of the changes have been positive. Enter account-based marketing (ABM).

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Join the conversation with us on LinkedIn and Twitter.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Circle Studio

JULY 17, 2019

Implement paid social media posts. Because of the ways social media platform algorithms have changed, as well as just the amount of content posted every day, a paid social strategy is becoming a necessity if you want people to see your content.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83