Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

Trade Show 72

Trade Show Marketing Budget Creation Marketing Budget Buy 72

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. We’ll save the “gear” topic for another day…today we’re thinking about LEADS!

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. Once we played, the speaker announced they would be showing us a Master Leaderboard that was gathering all of our individual and team scores.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation? Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Lattice

JANUARY 6, 2016

7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well? Events geared only toward the highest scored leads.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. We have a website that looks fine, but we don’t get any leads from it.” A call comes in.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Valasys

APRIL 22, 2024

The ability to generate quality leads is paramount for sustainable growth and success. Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Lead Liaison

JANUARY 10, 2023

What is the value of a new customer or client to the company? . I am continually amazed at how many event managers from both small to medium-sized businesses, all the way up to fortune 100 companies have no idea what the value of one new customer is to their company. appeared first on Lead Liaison. So, what is this question?

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. Most of our leads have always come from conferences, trade shows, and speaking events. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? It has proven to be highly impactful marketing technique.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Heinz Marketing

APRIL 24, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. What if she asks how many qualified leads that event generated for the sales team? If you are in a Marketing Operations role and you are not able to answer those questions for your leadership team, read on. Why are lead sources important? Trade show.

Lead Scoring 109

Lead Scoring Lead Ranking Sales Qualified Leads Leads 109

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Lake One

APRIL 23, 2020

Manufacturing is an industry that can often rely heavily on trade shows, in-person meetings, and product catalogs. One tool manufacturing companies can have in their toolbox, is marketing automation. House of Marketing “Yearly Marketing Survey 2019” (2019). Marketing Automation for Email Marketing.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. It suggests something of value (as package shipping isn’t cheap) and evokes curiosity.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. How will you convert audiences to prospects, and prospects into leads and loyal customers? Basically, everybody wins.

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Lead Liaison

NOVEMBER 24, 2022

If you’re using a Universal Lead Capture platform such as Lead Liaison , you can ask them if they want the documents immediately, at the end of the day, or after the show, or any other time frame as a qualifier for sending the email. On average, trade show attendees spend 8.3 End of Show.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Lead Liaison

JULY 13, 2017

Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation.

Marketing Automation Services 49

Marketing Automation Services Top of Funnel Marketing Automation Marketing Management 49

Lead Liaison

FEBRUARY 14, 2023

Digital prize drawings The various types of attendee engagement that we’ve alluded to above can be scored using points. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

markempa

NOVEMBER 17, 2014

Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits. You can’t automate trust . It was fast.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Automation Lead Scoring 120

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. What is Account-Based Marketing? To understand the difference, it’s best to compare it to traditional inbound marketing.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Engagio

JUNE 21, 2017

The B2B lead handoff process is broken. Marketers invest a ton of time and resources to acquire leads using a variety of tactics, from data acquisition to SEO to trade shows to paid ads. Passing individual leads is ineffective. This leads to trouble in predicting pipeline and lost revenue down the line.

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Account Based Marketing Sales Qualified Leads 93

Zoominfo

OCTOBER 2, 2018

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

Lead Liaison

NOVEMBER 29, 2022

As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Contact Lead liaison at www.Leadliaison.com if you’d like our help in providing any of these five solutions. We can help!

Work Management 95

Work Management Marketing Management Creativity Organization 95

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. Technology to Support Lead Nurturing Strategy.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

SmartBug Media

JULY 1, 2021

As a marketer, you often find yourself struggling with prioritizing your constantly growing task list. With so many to-dos every day, you feel the weight of importance from everything from trade shows to swag to digital marketing campaigns. Marketing automation is not just a “nice to have.”

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100