Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. The gist is that outsourcing allows companies to partner with skilled professionals to handle their paid media efforts.

Advertising Agencies 130

Advertising Agencies Advertisements Advertising Campaigns 130

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Quick Takeaways Influencer marketing uses trusted voices to build connections.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226

Webbiquity

MARCH 31, 2025

What does this mean for your organization? Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. This post looks at 10 practical ways to boost leads and maximize your demand generation.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” What Are Long-Tail Keywords?

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. If you’re not keeping up (or, better yet, leading the learning curve,) your business may end up being left behind. Just as websites can grow stale, content can become dated very quickly. Has it been a year?

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Integrating this data into SEO plans creates content that resonates.

Marketing Management 147

Marketing Management CRM SEO Lead Scoring 147

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Leads who have shown genuine interest in your product or service form the foundation for future sales opportunities. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Oh, and it’s free!

Budget Programs 138

Budget Programs Enterprise Management CMS Development SEO 138

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. Automation ensures no leads are lost.

Work Management 165

Work Management CRM Marketing Management Allocation 165

Marketing Insider Group

MARCH 17, 2025

Every search, click, and bounce tells a story. Keyword performance highlights where rankings need help. Organic search traffic shows whether Google sends visitors or if rankings need work. A sudden traffic drop from search? Thats a sign rankings may have taken a hit. Time on page offers another clue.

Analytics 191

Analytics SEO Marketing & Strategy Lead Scoring 191

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Social Media 325

Social Media Stats Marketing Report Paid Search Agency 325

Martech

APRIL 15, 2025

Without it, its difficult to spend your advertising budget effectively. Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. The result? Processing.

Lead Ranking 97

Lead Ranking Lead Scoring ROI Advertising Agencies 97

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 362

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 362

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Why aren’t there enough sales leads? Partnerships.

Paid Content 336

Paid Content Paid Search Agency Advertising Agencies Planning 336

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

Youtube 140

Youtube Paid Content Lead Ranking Budget Programs 140

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. The BANT process can help you find higher-quality leads.

Cost per Lead 318

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 318

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Paid Content 340

Paid Content Content Marketing Planning Work Management 340

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Lead Ranking 105

Lead Ranking Lead Scoring Cost Per Click Process 105

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. Your content. Let’s get started.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Martech

FEBRUARY 21, 2025

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. Paid social media ads dont fail because of the algorithm. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance. Heres how to identify whats holding your ads back and how to fix it now.

Cost per Acquisition 95

Cost per Acquisition Ads Ad Frequency Landing Pages 95

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). When done well, it connects potential buyers with your products, creating a seamless path from search to checkout. Quick Takeaways Product page optimization is essential for better rankings and conversions.

SEO 162

SEO Service Lead Scoring Lead Ranking 162

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This isn’t just a blip on the radar.

Social Media 324

Social Media Social Marketing Media Content Marketing 324

Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. A unique approach to demand generation is what will get you the most leads, and this involves building specific buyer personas and creating targeted campaigns to uncover gaps that most businesses miss.

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Most marketers underestimate the power of Pinterest.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. Guest post by Mitt Ray. However, videos are arguably more impactful.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Marketing Insider Group

MAY 17, 2023

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. If you want to know what works best, you should look to successful digital marketing examples. Don’t worry about scouring the web to find what works.

Examples 68

Examples Campaigns Paid Search Agency Lead Ranking 68

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5 Implement predictive lead scoring models to further refine prioritization.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Largely because they don’t track the source of their website’s traffic and leads sources. As for paid search ?

Traffic 362

Traffic Paid Search Agency Research Marketing Websites 362

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. What is TikTok branded content?

Brand Identity 125

Brand Identity Branding Effectiveness Content 125