Hubspot

JUNE 5, 2014

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. Years after the first "Can we measure the ROI of social media?"

Social Media 28

Social Media Work Management Marketing Management Media 28

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. " Match Content to the Buying Process " Ardath Albee's Bio. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Here I talk about the final 5 classes. Veredict : Those new to Marketing Experiments are in for a treat.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Content is increasingly recognised as a business asset, whether it’s about making a sale - or making a great first impression. Your content is nothing without a process.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Use Google Alerts, social media, and your PR agency to help spot potential topics. Make it look good.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Ambal's Amusings

OCTOBER 20, 2009

(CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation. Blog Direct Connections Twitter HJSewell. Recommended Resources.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 18, 2010

Does this mean cross-media, low-volume campaign all year long? Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

The Effective Marketer

JUNE 13, 2009

Effective marketing is about generating sales. Sure, leads and nurturing and all of that are all good but the reality is that unless a sale is made, all that money was spent without any return. We send it along to the sales reps so tat they can chase these “leads&# like eagles diving for their prey.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Job Marketers are, unfortunately, the majority out there.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Oktopost

JULY 20, 2023

Customer relationship management is one of those subjects that changes more often than it keeps still. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.

Social Media 62

Social Media CRM Media Work Management 62

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Get Content. Get Customers.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Define your business objectives and what you expect to accomplish.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JANUARY 14, 2013

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. 1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

MAY 29, 2024

100+ million people read my blogs every year to grow their website traffic, sales, and conversions. I’ve written this guide to email marketing as your step-by-step plan, complete with strategies, tactics, and my insider secrets. This is unlike social media where algorithms control your reach and engagement.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What is Marketing Funnel Automation. What is Marketing Automation Funnel?

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Hubspot

MAY 31, 2012

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. All you need to do is collect the right information. 10) Purchase Interests.

Segmentation 28

Segmentation Top of Funnel Lead Ranking Lead Scoring 28

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). Keep reading to learn five webinar lead generation tactics.

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

Circle Studio

OCTOBER 12, 2017

It coordinates personalized marketing and sales efforts targeted at specific, named accounts. They manage budgets and schedules and often also help to drive the client’s strategy. They allow marketing messaging, content and sales and marketing efforts to be approached with a better understanding of the buyer’s context and perspective.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. Five Webinar Lead Generation Tactics 1.

Lead Ranking 100

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 100

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Erik Bower, Co-founder, Marketbright (No Twitter).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Valasys

JUNE 15, 2020

Marketers will be able to use Google discovery ads for B2B business scaling and the strategy will help them to optimize their top of funnel lead generation endeavors and underlying revenue. The cost of amassing top of funnel leads is constantly surging on social media platforms such as Facebook and Twitter.

Google 72

Google Ads Top of Funnel Funnel Advertising 72

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Zoominfo

JULY 11, 2018

These B2B marketers haven’t made content marketing a process yet ( source ). More than 70% of B2B marketers say they can demonstrate, with metrics, how content marketing has increased audience engagement and their number of leads ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Unbounce

MARCH 20, 2019

Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. Designing a great landing page is a challenge of its own. Design for the device.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

PureB2B

NOVEMBER 29, 2016

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. Improved lead management and nurturing. Marketing and sales alignment. Better customer relationship management.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. Improved lead management and nurturing. Marketing and sales alignment. Better customer relationship management.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

APRIL 8, 2013

Wikus Engelbrecht offers “insights and practical tips on how to integrate and manage your cross-channel voice and leverage (email, social and mobile) in unison to get better results.” Remove the #hashtag you used in Twitter and add a compelling graphic.” ” Email Marketing Benchmarks, Facts and Statistics.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

That means email marketers need to be more thoughtful and creative in terms of attracting subscribers., Wikus Engelbrecht offers “insights and practical tips on how to integrate and manage your cross-channel voice and leverage (email, social and mobile) in unison to get better results.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Valasys

JANUARY 24, 2020

If everything goes spot-on, the process culminates with clinching of sales. In order to scale up your sales ROI & provide constantly engaging high-quality content, your content marketing needs to be strategic & S-M-A-R-T (Specific, Measurable, Achievable, Realistic & Timely).

Efficiency 52

Efficiency Content Psychographics Work Management 52

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100