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4 Ways to Optimize the Middle of the Funnel | Lead Management

Adobe Experience Cloud Blog

Not all lead sources are created equal. Four metrics can be tracked for every lead source: Volume of MQLs. Average selling price (ASP). While it’s helpful to dive into ROI goals for specific programs, these metrics help marketing stay accountable for driving quality leads to sales and identifying problems as quickly as possible.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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Taking Stock of Your Lead Management Process: 5 Key Questions

The Point

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

The price is $299 per month, which is comparable to low-end marketing automation systems although higher than simple auto-responders. I looked at a samples for three different plumbers ( here , here , and here ) and found they were indeed different and detailed enough to be effective. I’ll assume that advertising and email are similar.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. The system does create emails for multi-step lead nurturing campaigns, although these are still sent by the external email serivce.

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28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

Build a list of lead qualifying questions (i.e., Integrate your CRM system with other lead management systems. Maintain transparency on pricing. Objection handling often leads to offering adjustments such as additional features, seat arrangements, or pricing changes. Product Offering & Presentation.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.