The Point
JULY 13, 2012
Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? I have my concerns, however, about extending it to lead nurturing and the email medium.
The Point
FEBRUARY 5, 2010
A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. nurturing and cultivating contacts over time so those contacts remember the client’s brand when the need arises.
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BOP Design
NOVEMBER 17, 2020
As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. What happens to your B2B marketing leads after they are qualified?
Industrial Marketing Today
MARCH 16, 2012
Here are the steps I go through to change their minds and have worked well for me: Step 1: Give them an overview of what inbound marketing is all about and how it differs from traditional outbound marketing. I direct their attention to all the blog posts that I’ve written in the past about inbound marketing for industrial companies.
Only B2B
MAY 19, 2022
So, we propose that we condense all of these ideas into three important areas for appointment-setting success: people, timing, and tools. Let’s take a closer look: Managers: Appointment setters should get sufficient training, as well as continual monitoring and mentorship from their management.
Directive Agency
JUNE 12, 2020
Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume.
B2B Marketing Zone Posts
SEPTEMBER 8, 2009
Best of B2B Marketing. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009. August 2009.
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