ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: Based on the stats that are being pushed to the market, most companies are still struggling with lead generation. What part do you see sales playing in improving lead generation results? Most of data comes from the marketing side. Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

NuSpark Consulting

JUNE 26, 2010

Marketing automation provides the solution to many companies’ objectives: Improves the quality of leads that are passed on to sales. Optimizes conversion or profitability from various sources of leads. Leads are segmented based on their score and enter various tracks for follow-up. all written and designed.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

Industrial Marketing Today

AUGUST 3, 2010

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Anything Goes Marketing

NOVEMBER 16, 2008

For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Recycle your "inactive leads". Bad data prevents you from further segmenting your database.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 23, 2010

Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Value Creation: From here, the company can create targeted messages and value messaging for each “mapped solution” – as it aligns with a specific business requirement within a market segment. Proof Building : No solution story is complete without references. Finding the right testimony of any sort at the right time is difficult.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Marketing Insider Group

AUGUST 12, 2010

When they ask for better leads. Give them leads they can close and then we can all share in the success of hitting the numbers. The changing landscape of “Traditional lead generation” as it pertains to the IT market. kenny madden Aug 13 2010 Michael, Great post. Here is something I put together on the topic. So if you: a.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Online Marketing Institute

NOVEMBER 1, 2010

4 Comments » 4 Responses to “B2B Marketing Mix: Will Online, Social Tactics Lead?&# Inside Sales Top Method for Lead Generation in 2009 according to Forrester and MarketingProfs | Ken Krogue Says: February 8, 2010 at 9:34 AM [.] Click here to see a chart of her results for the last three [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

JANUARY 25, 2010

In fact, it probably was the catalyst for the initial development of the entire marketing automation segment. There is no question that this is a benefit — a significant one — and it often is the initial catalyst that gets a given marketing organization thinking about marketing automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Hubspot

JANUARY 4, 2013

More importantly, CTA's turn your homepage into a sales or lead-generation engine, and not just brochure-wear. It's clean, web 2.0-like, This page is also a good example of segmentation, by placing links for either home usage, or business usage. CTAs tell them what to do next so they don't get overwhelmed or lost.

Design 28

Design Examples Web 2.0 Lead Scoring 28

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. According to Jaffe, we should segment customers into “walkers&# , “talkers&# , and “hybrid&# , and deploy distinct approaches for each one.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

JUNE 6, 2011

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. Last month alone we got 38,000 new, inbound leads to feed to our sales team. .&#

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100