Valasys

NOVEMBER 15, 2019

The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: 1. Employ Primary Research & Find the “Lookalike” or the “Mirroring Audiences ”: A target audience group for a group can have multiple layers of variety.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

APRIL 15, 2020

Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy. Integrated & Persistent : . .”

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

DECEMBER 16, 2019

Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits. B2B SaaS companies often have multi-channel. Audiences targeting comprises of two stages which are prospecting & remarketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

Valasys

SEPTEMBER 10, 2019

For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. It is a challenge for marketers to identify the most relevant marketing channels across the web for targeting their prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Act-On

FEBRUARY 26, 2024

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. What is a Channel in Advertising? What is Ad Targeting?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Valasys

JULY 29, 2019

Furthermore, the engagement level of the prospects can also be monitored with the help of major social KPIs to measure the reach, engagement, positive reviews or testimonials & most importantly via the conversions generated through the diverse social channels.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Moreover, intent-data can also be used to execute highly targeted lead generation campaigns. .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

The ABM Agency

MARCH 28, 2023

AI-powered analytics enable marketers to measure performance across channels and identify trends in customer behaviors so they can adjust strategies accordingly. This insight allows you to allocate budget more effectively across different channels as well as refine your messaging for maximum impact within each one.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Valasys

NOVEMBER 4, 2019

Evolved Personalization making it “Real-Time” : Customer data is fetched from innumerable sources including the first & third-party intent data, reviews, sales data & insights gathered from the demographic, firmographic, technographic, psychographic & ‘fit-data’ insights.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

EMagine B2B Blog

NOVEMBER 14, 2023

Content Distribution Strategy : choosing the best distribution channels and unique messaging for greater impact and customer targeting. This includes demographics, psychographics, preferences, pain points, and behaviors. Recognize the diverse channels your audience uses for information consumption.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Valasys

MAY 29, 2020

Having understood the importance of the use of Martech software you need to invest in the right ones to support your business strategies and your teams with their multi-channel marketing endeavors. Using the B2B Martech software allows you to effectively manage your lead generation and content automation endeavors.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

FEBRUARY 17, 2020

Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Single Grain

APRIL 6, 2022

You may be happy that people get to your site and engage with your business, but if that doesn't translate into leads and customers, your website may not be doing its job properly. Compared to channels like SEO and social media, CRO is a complex process that requires deep expertise, a strong team, and proven systems. The result?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

LeadSquared

NOVEMBER 11, 2020

A marketing campaign is essentially a concentrated marketing effort across several different channels. It consists of a single and consistent message that the brand communicates across multiple channels to achieve a specific marketing goal. A comprehensive multi-channel campaign is not possible without a marketing campaign manager.

Work Management 52

Work Management Marketing Management Campaigns Marketing Automation Services 52

Single Grain

JUNE 30, 2022

Programmatic ad agencies understand the tricks of effectively optimizing the ad campaigns for maximum lead generation. billion healthcare brand and took their lead generation activity to the next level, resulting in a 350% return on investment. Analyzing the quality and conversion rates of the leads generated.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Valasys

AUGUST 8, 2019

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. Marketers need to keep an eye on the evolving trends in Email Marketing to optimize it for their omnichannel marketing endeavors.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 26, 2019

The modern B2B content marketing needs to be executed across multi-channel. The customer might be shopping online from a desktop or mobile device, via iPhones or through other popular referral channels but the experience needs to be seamless.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 22, 2019

The data related to demographics, technographics, firmographics, psychographic, “fit-data” as well as the past buying behaviors of the prospects & their research methodologies, are scrutinized to segment the prospects into several clusters, to hyper-target them.

Enterprise Management 53

Enterprise Management Work Management B2B Marketing Marketing AI 53

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

SalesIntel

FEBRUARY 19, 2024

relies solely on data scraped from LinkedIn, SalesIntel adopts a more comprehensive approach by sourcing data from multiple reputable channels. This multi-step approach ensures that the email addresses in our database are accurate, actively used, and responsive. also doesn’t provide psychographic data like SalesIntel.

Marketing AI 52

Marketing AI Pricing Price Intent Data 52