Valasys

AUGUST 30, 2019

Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. Marketers need to focus on & optimize their multi-channel attribution strategies. They can also call on +971 4 360 2800 or an email at partnership@iqpc.ae

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

JULY 29, 2019

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Oktopost

OCTOBER 7, 2020

Numerous attribution models exist to help you discern which channels, platforms , ads, and types of content contribute to the conversion of a lead. Single-touch vs. Multi-touch attribution. Multi-touch attribution models offer a more holistic view of your buyer’s journey. But how can a marketer begin to choose?

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

SEPTEMBER 13, 2019

The advertisers often pay per impression, using the programmatic channels which ensure that the right audience has been targeted. As opposed to the multi-channel targeting strategies , programmatic marketing assures that the marketers can integrate their media buying & reach their audience on a single platform.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Discovering the available Media Options & Publishers: There are several media buying channels and industry-specific publishers, to get display ad campaigns started.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 8, 2019

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. Marketers need to keep an eye on the evolving trends in Email Marketing to optimize it for their omnichannel marketing endeavors.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Furthermore, mono-channel marketing is not only out-of-fashion but also adversely impacts the engagement matrices of the brands, such as the reach of the brands.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 28, 2019

According to a report by Bizzabo, most event marketers (31%) believe that events are the single most effective marketing channel & surpass digital advertising which is preferred by 27% of the marketers & email marketing, being preferred by 25% of them. B2B events marketing is a central theme to B2B marketing.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84