Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. In their research they also classify companies according to their results in email marketing usage. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Sage Marketing

JULY 10, 2023

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. However, allocating the necessary funds to develop and execute an effective marketing strategy is often a challenging endeavor. While product development and operations are vital, effective marketing is equally essential.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

KoMarketing Associates

AUGUST 22, 2012

The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

LEADership

JULY 28, 2015

Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that? Is our marketing budget and campaign planning process making the right use of customer data?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The Solution. The Missing Piece of Your 2015 Marketing Budget. The Problem.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

OCTOBER 26, 2010

So while this may be considered blasphemy to some of my fellow marketers, clearly we are wasting large portions of our marketing budgets. Maybe Marketing isn’t as bad a death or taxes but sometimes it feels like it. So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Hubspot

JULY 29, 2010

With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK. In fact, social media can help to enhance your email marketing efforts.

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

Martech Advisor

AUGUST 28, 2019

Pete Hoelscher, Acting CEO of IEEE GlobalSpec, provides research-based insight as to how trends in the industry will impact B2B marketers in 2020 in a piece entitled, “Five Industrial Marketing Trends that Will Matter in 2020. Also Read: 4 Digital Transformation Best Practices for SMBs on a Budget.

Trends 101

Trends Marketing Budget Creation Planning Digital Transformation 101

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimizing Marketing Outcomes Over Time.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Heinz Marketing

NOVEMBER 26, 2019

According to a study we conducted with Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. Over half (59%) of companies spend less than 10% of their marketing budget on video, according to the report Using B2B Video to Drive Results. Lead generation.

Top of Funnel 86

Top of Funnel Video Marketing B2B Marketing Marketing Budget 86

ClickZ

OCTOBER 1, 2020

As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. In-person events, a key lead-generation and nurturing tool for B2B marketers, were canceled at a massive scale.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Outbrain

SEPTEMBER 27, 2021

The clearer everyone is on what exactly makes advertising and marketing different, the more accurate and effective your meetings can go. What is Marketing? In essence, marketing is the ongoing process of making sure your product or service is compelling to your potential market and buyers. The marketing mix.

Advertising Agencies 34

Advertising Agencies Paid Content Paid Search Agency Advertisements 34

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. This is one of the most common myths about video marketing—and it’s simply not true! We Need a Complete Video Strategy Before We Start’. Video is here to stay.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. We Can’t Afford Video’ This is one of the most common myths about video marketing—and it’s simply not true! But, that couldn’t be farther from the truth. It shouldn’t.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Heinz Marketing

JANUARY 18, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring in this series some of the best and brightest minds in B2B sales and marketing. We’re going to talk mostly about B2B sales and marketing.

Top of Funnel 120

Top of Funnel Work Management Marketing Budget Startups 120

Marketing Insider Group

MAY 10, 2010

For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. When we allow our prospects to tell us what words they use, where and how they search for solutions, what their pain points are, and when they are ready to engage, sales and pipeline opportunities appear- almost miraculously.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. When we allow our prospects to tell us what words they use, where and how they search for solutions, what their pain points are, and when they are ready to engage, sales and pipeline opportunities appear- almost miraculously.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Buzz Marketing for Technology

JULY 7, 2010

How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Where can B2B Marketers begin to improve their results? A: Here are two quick ways to boost marketing efforts: 1. Target current customers. Related posts brought to you by Yet Another Related Posts Plugin.

Allocation 100

Allocation Budget Programs Peer-to-peer Digg 100

Content Standard

SEPTEMBER 22, 2014

Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Using data to align sales and marketing.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

Marketing Insider Group

NOVEMBER 18, 2010

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. While the rest of us catch on to what works.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Full Circle Insights

SEPTEMBER 30, 2020

Companies are increasingly using livestreaming as a marketing tool, and some found that as they shifted to virtual mode instead of holding conferences, it lowered the barriers to entry for customers, and attendance increased. CEOs will demand more marketing metrics. Marketers will focus on efficiency. Designing a Lead Lifecycle.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

JUNE 16, 2020

If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Tight budgets are another factor: digital campaigns tend to be less expensive, and if done right, they can be great lead generators.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

SEPTEMBER 8, 2021

Have overarching strategies and detailed tactics to drive growth, including recommendations on new product development. So, to the larger point, is marketing really in decline as a function? The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4%

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JANUARY 28, 2021

A generally reliable principle, and what companies tend to do in “normal” times, is focus on reducing churn because it’s cheaper to retain customers than to find new ones. For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Read Part 1: Lead Generation and Nurture.). As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 10, 2021

Still, there’s strong momentum for digital campaigns, and analysts expect the digital spending trend in marketing to continue. Marketers will need to reconcile those two forces in the coming months. To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98