article thumbnail

YouTube optimization and intent: Q&A with goop’s Courtney Messerli

ClickZ

Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. I match user intent to quality products and services via search (both on and off site), YouTube, and our website’s marketing and merchandising placements on the homepage and category pages. Tell us about your role at goop?

Youtube 101
article thumbnail

Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

Determine how shoppers typically find your site — organic search, paid advertising, or social? To capture their clicks and get buyers in your small business ecommerce pipeline, create relevant content through the lens of search trends, keywords , and search intent. Simply put, people are looking for products and services.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Local Marketing

Hubspot

In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. Local marketing allows you to hone your resources on a select audience — one that can actually respond to and shop from your digital and print advertisements. Confirm your website is mobile-friendly.

article thumbnail

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

Unbounce

As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections.

article thumbnail

How Your National Brand Can Shine in a Localized Marketing Strategy

Content Standard

Their central marketing division (which has more than 150 employees and an annual budget of $300 million, according to the Kansas City Business Journal ) controls advertising and social media, but they bring the communities into the fold through local events and even sports team sponsorships. It’s getting out into the community.”

article thumbnail

11 Ways to Monetize a Website

seo.co

Website Advertising. + If, for example, you have a brand that people are crazy about, you can always create branded merchandise (like hats, stickers, and water bottles). Mobile apps. If you have an idea of a mobile app, you can always create one and sell it on your website as an additional stream of revenue.

article thumbnail

16 case studies prove ROI of mobile marketing

Biznology

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. The SMS campaign offering mobile coupons.