Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? To implement real-time, intent-based email marketing, you need intent data.

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Intent Data Intent Email Marketing Social Marketing 129

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. However, not all leads are created equal. Intent data provides invaluable insights into the behavior and interests of potential buyers.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

PureB2B

JANUARY 28, 2020

Without the right strategy for handling MQLs, firms find it difficult to achieve return on investment (ROI) within the desired timeframe. According to Ascend2 , 40% of marketing, sales, and business professionals, admit that a lack of an effective strategy is the most challenging obstacle in lead generation success. Enter intent data.

Lead Ranking 75

Lead Ranking Relevance Marketing Qualified Leads MQL 75

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

The Point

JULY 1, 2019

If this finding is true, and genuinely indicative of a larger trend, it could have major ramifications for the way in which B2B demand marketers manage leads. Now, I’m not about to advocate that we all dismantle our lead nurturing. Are you integrating third-party intent data? Conversational Marketing.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

SalesIntel

MAY 13, 2024

Importance: Performance Metrics: Quantitative data provides objective measures of business performance, allowing you to track progress toward goals, identify trends, and make data-driven decisions. Search Engine Monitoring: Monitoring search engine queries, keywords, and search trends to understand user intent.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Inbox Insight

MAY 9, 2024

Lead generation outsourcing is an effective and strategic approach for companies looking to entrust their lead generation activities to external professionals or agencies. How does lead generation outsourcing work? Businesses hire a third-party company to handle the entire lead generation process.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

PureB2B

JANUARY 28, 2020

Without the right strategy for handling MQLs, firms find it difficult to achieve return on investment (ROI) within the desired timeframe. According to Ascend2 , 40% of marketing, sales, and business professionals admit that a lack of an effective strategy is the most challenging obstacle in lead generation success. Enter intent data.

Lead Ranking 62

Lead Ranking Top of Funnel Marketing Qualified Leads Relevance 62

TrustRadius Marketing

OCTOBER 3, 2022

Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. Especially with downstream intent data, brands can build customized messaging to follow and guide buyers down the funnel while continuing to nurture accounts to establish long-term relationships across an organization. .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. However, not all leads are created equal. Intent data provides invaluable insights into the behavior and interests of potential buyers.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Valasys

APRIL 13, 2020

Keeping in view the dynamism of B2B businesses and the overarching influence it cascades in the client acquisition, lead nurturing, sales conversions and client retention, there are several reasons to prefer agile CRM integrations over the waterfall. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Zoominfo

SEPTEMBER 14, 2020

Adding the following steps into your sales workflow will take your overall process to the next level, and will definitely be reflected in overall ROI. If you don’t know where to start, always turn to the data. Are your leads consistently becoming stagnant at the same stage of the funnel? Define customer journey.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Televerde

DECEMBER 7, 2020

Your marketing team can’t even develop effective personalization strategies because bad leads throw off your insight. Not surprisingly, Gartner predicts 80% of B2Bs will abandon data-driven personalization strategies by 2025, citing poor ROI and bad data. How to Find and Remove Bad Leads. Nurture Those Iffy Leads.

Lead Scoring 59

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 59

Televerde

OCTOBER 20, 2020

It’s impossible to score leads correctly 100% of the time. Predictive lead scoring uses historical and current data — including intent data — to build comprehensive lead profiles with artificial intelligence. Sales can spend less time on unqualified leads. Better Lead Nurturing.

Analytics 59

Analytics Demand Marketing AI Lead Scoring 59

Zoominfo

SEPTEMBER 14, 2020

Adding the following steps into your sales workflow will take your overall process to the next level, and will definitely be reflected in overall ROI. If you don’t know where to start, always turn to the data. Identify Pipeline Bottlenecks Are your leads consistently becoming stagnant at the same stage of the funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Valasys

JANUARY 23, 2020

Lead generation is an amalgamation of arts & science & is based on statistics & testing Lead generation endeavors aim at achieving both qualitative & quantitative goals & seeks to gain maximum Return on Investment (ROI). According to Emailmonday.com , email marketing harvests an ROI of 3800%.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

MARCH 12, 2020

Increased Sales & Optimized ROI: . This includes the analysis of the insights derived from the first & third-party intent data. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI. Predictive sales analytics offers a clear pathway to increased sales efficiency & revenues.

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Analysis B2B Marketing Marketing Management B2B 59

Valasys

JULY 14, 2020

Leads have to be nurtured to drive purchases and lead nurturing tactics vary according to an individual’s stage in his respective buying cycle. This also allows marketers to forecast marketing ROI, and deduce what percentage of visitors will actually make it to the other side of the funnel.

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Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. The best ABM-ers are those who make data-driven decisions.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Binary Demand

JULY 26, 2023

Enrich existing data for informed decision-making: Augment your current dataset with relevant B2B data enrichment solutions, enhancing its accuracy and making it more actionable, empowering you to make more informed and precise business decisions, provided your existing data is well-preserved and appropriately managed.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 25, 2020

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

JULY 15, 2020

Spend time in researching, writing, and designing your content to match users’ intent and interests. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI. Remember that quality content will always generate better down the funnel conversions. Prioritize SEO.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Valasys

MAY 22, 2020

Therefore, companies should have a clear idea of how well they are accomplishing their ROI goals when investing in social media advertising campaigns. If you are not getting enough qualified leads from social media marketing, it means that your ideal prospects don’t reside in the platform or you managed to get your prospecting mistaken.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

FEBRUARY 26, 2020

According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments. Precise targeting can increase your marketing ROI. Account-Based advertising is different from conventional display ads in that it prioritizes the quality of exposure over lead quality.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Valasys

NOVEMBER 5, 2019

Email marketing has always been the cornerstone of the B2B lead generation endeavors & remains amongst the evergreen marketing practices that help to establish first contact with a B2B lead over email. The intent data can help improving the personalization quotient of the email marketing endeavors.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Lead Nurturing: .

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Strategic-IC

JUNE 19, 2019

Equally, those who were deploying ABM in their Outbound campaigns were not harnessing Buyer Intent Data to identify target accounts that were actively in-market for their solutions. It was equally a challenge for sales and marketing leaders in order to justify (and warrant) investment and report the ROI to the C-suite and VCs.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Account Based Marketing 78

Valasys

NOVEMBER 27, 2019

Landing page SEO best practices include focusing on the intent of the target audiences & also on tracking the intent-signaling of the prospects visiting the website. Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI.

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Landing Pages Practices Optimization SEO 66

Televerde

SEPTEMBER 25, 2019

A State of Inbound report uncovered how 63% of companies report that their top marketing challenge is generating traffic and leads. Notoriously high turnover rates for internal sales staff, costs of onboarding, and employee benefits are but a few examples of what makes an internal lead generation team so incredibly expensive.

Lead Generation 49

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 49

Valasys

OCTOBER 24, 2019

Constant tracking of data & the relevant metrics as well as defining & aligning the ROI goals of the organizations with the long & the short-term endeavors of the marketers, help to revitalize a tired B2B strategy. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Adobe Experience Cloud Blog

JUNE 13, 2017

Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora. This is different than the traditional B2B marketing approach, where broad-reach campaigns are employed to draw in large numbers of inbound leads.

Marketing Automation Services 126

Marketing Automation Services Account Based Marketing Lead Ranking Marketing Management 126

markempa

JANUARY 5, 2015

Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. Background on the campaign. You might also like.

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Lead Nurturing Lead Ranking Top of Funnel Lead Scoring 120

PureB2B

JUNE 27, 2019

Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the "intent" of a user based on their activity and search strings. Intent data creates categories based on personal interest as opposed to traditional date; demographic location, age, and gender.

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Intent Data Intent Top of Funnel Account Based Marketing 62